The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
RevOps, CRMs & Lead Qualification
RevOps = Predictable Revenue & Scalable Success
Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why RevOps is the foundation of predictable revenue.
What You’ll Learn:
- Why marketing & revenue operations must be fully integrated—not just aligned.
- The difference between marketing ops & RevOps (and why you need both).
- How tech stacks & CRM setups impact lead qualification & sales.
- Why structure beats effort when scaling sales & marketing teams.
Melissa and Jon also reveal how RPC Strategies helped a B2B legal tech company clean up its chaotic lead generation system, structure its CRM, and increase qualified leads & close rates, leading to a successful acquisition in 2022.
Bonus: A fun football-themed segment, Jon gives his Super Bowl LIX predictions, Melissa shares her favorite Super Bowl half-time performance, and they decide what position Canada’s national animal—the beaver - would play!
Key Takeaways:
- Silos kill revenue—true RevOps integration aligns data, processes & teams.
- Clean, structured data wins deals before sales even starts.
- Seamless lead handoff between marketing & sales is essential.
- Tech stacks don’t fix strategy—processes do.
- Tracking the right KPIs (MQLs, SQLs, close rates) drives growth.
Listen now to transform your revenue operations!
Keywords
Marketing operations, revenue operations, RevOps strategy, CRM optimization, lead qualification, B2B marketing, sales enablement, pipeline management, sales automation, lead conversion, SaaS growth strategy, inbound marketing, tech stack integration, sales process optimization, business acquisition, MQL to SQL.
About Jon McGinley:
Jon has 25+ years of executive leadership, helping B2B companies scale from $2M to $20M+ ARR. As a former Senior Partner at CloudKettle, he led RevOps transformations for enterprise tech clients. He has advised 250+ companies and co-founded Sales & Marketing by the Numbers.
Connect with Jon McGinley
- LinkedIn: https://www.linkedin.com/in/jonmcginley/
- CLIMB Marketing, Sales, & Advisory Services: https://www.linkedin.com/company/climb-marketing-sales-advisory-services/
Connect with The Marketing Phoenix Podcast
- Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
- Connect on LinkedIn: https://www.linkedin.com/com
Connect with The Marketing Phoenix Podcast
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