The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
How Real Client Personas Drive Successful Growth Strategies
You’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies.
If you work in legal tech, a law firm, or a B2B service firm, you must understand who your real clients are, not who you think they are.
Join Melissa “Rogo” Rogozinski as she dives into how email marketing companies and B2B growth strategists can develop real client personas. You will learn how to use these personas effectively to build brand trust, align sales and marketing, and create smarter engagement.
What You’ll Learn:
- The difference between ideal and real client personas—and why it matters
- The biggest myth around buyer motivations in B2B branding
- What data to collect and how to turn it into actionable insights
- How to build ICP cards that your sales and marketing teams actually use
- Why aligning your content strategy with real personas boosts lead quality
- The long-term revenue benefits of ditching assumptions in your messaging
Keywords
b2b branding, growth strategies, email marketing firms
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