The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Creating A Content Strategy That Converts
Your marketing is only as strong as your understanding of your audience.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world example of how a company refined its personas & content strategy to boost lead quality and close more deals.
What you’ll learn:
- The difference between REAL client personas vs. generic ICPs
- The three-pronged thought leadership strategy to structure content
- How continuous refinement keeps your marketing strategy relevant & effective
Episode Notes
- Your audience dictates your content—NOT the other way around. If you’re not creating content that speaks to their challenges, you’re wasting resources.
- Where do they get their information? Understanding where your audience consumes content (blogs, podcasts, LinkedIn, webinars, etc.) is key to a multi-channel approach.
- Content must serve a purpose. Thought leadership, lead generation, and sales enablement each require a different type of content.
- Messaging should be hyper-targeted. Different personas have different pain points, communication styles, and decision-making processes—and your marketing should reflect that.
- Your personas—and your content—should evolve. Business priorities shift, industries change, and marketing strategies must be flexible to stay effective.
Keywords
Client personas, content strategy, audience targeting, thought leadership, B2B marketing, sales enablement, ideal client persona (ICP), lead generation, multi-channel marketing, marketing personalization, messaging strategy, buyer behavior, inbound marketing, digital content planning, brand engagement, persona-driven marketing.
Episode Collateral
- Real Client Personas (Brochure): https://rpcgrowthstrategies.com/real-client-personas/
- Using Client Personas to Develop a Content Strategy (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-use-a-client-persona-to-develop-a-content-strategy/
- How to Develop a Client Persona (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-develop-a-client-persona/
Connect with The Marketing Phoenix Podcast
- Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
- Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
- Website: rpcgrowthstrategies.com
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