The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
The Persona Playbook: How to Create Content That Converts
If your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results.
In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth strategies. This episode helps B2B marketers, legal tech leaders, and law firms choose the right channels and create effective messages. The approach is practical and step-by-step.
If you are on a B2B demand generation team or want effective growth strategies, this episode is for you.
What You’ll Learn:
- Where your ideal clients go to consume content—and why it matters
- Which content types work best for awareness, lead gen, or sales enablement
- How to tailor messaging to your audience's real-world pain points
- A 3-part framework for creating content that builds trust and authority
- Why your personas (and strategy) should always be evolving
- How to build organizational, product, and industry-level thought leadership
Keywords
growth strategies, b2b demand generation, b2b lead generation companies
Episode Collateral
- Real Client Personas (Brochure)
- Using Client Personas to Develop a Content Strategy (Blog)
- How to Develop a Client Persona (Blog)
Connect with The Marketing Phoenix Podcast
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