The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Writing Content That Clients Will Read
Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results.
Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and challenges.
What you'll learn:
- The true definition and value of thought leadership.
- How to match content formats with your strategic goals (brand awareness, lead generation, sales enablement)?
- Four key steps to building a content strategy that resonates and converts.
Episode Notes
In this Marketing Basics Series episode, Melissa breaks down thought leadership into practical, actionable steps to create content that connects deeply with your target client.
- Thought leadership is strategic communication that builds trust and positions you as a credible expert.
- Detailed client personas help you understand your audience’s challenges, communication preferences, and content consumption habits.
- A clear content strategy involves identifying where your audience is, selecting the right content types for your goals, customizing your message to address specific pain points, and continuously tracking results to refine your approach.
- Practical writing tips include powerful introductions, clear and concise structure, confident tone, ideal content length, and always writing with your audience in mind.
- One well-structured piece of content can be leveraged across multiple channels including your website, social media, and email campaigns.
Keywords
Thought leadership, client personas, content marketing strategy, B2B marketing, brand awareness, lead generation, content writing tips, targeted messaging, client-centric content, sales enablement, audience engagement, content distribution, marketing basics, ideal client avatar, strategic communication, writing for business
Episode Collateral
- Thought Leadership: https://rpcgrowthstrategies.com/thought-leadership/
- How to Use a Client Persona to Develop a Content Strategy (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-use-a-client-persona-to-develop-a-content-strategy/
- How to Write a Blog (Video): https://www.youtube.com/watch?v=Ae9_5f01Kks
Connect with The Marketing Phoenix Podcast
Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
Website: rpcgrowthstrategies.com
Connect with The Marketing Phoenix Podcast
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