The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
How Brand Awareness Drives B2B Growth
Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B.
If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is for you. It will help you see brand awareness as a key business asset that brings real results.
What You’ll Learn in This Episode:
- Why emotional connection is the secret sauce of strong B2B branding
- How content strategy and thought leadership fuel brand visibility
- The role of SEO and social platforms in driving brand engagement
- Why consistency across channels builds credibility and trust
- How to track ROI from brand awareness campaigns using analytics
- The link between brand perception and high-quality B2B lead generation
Keywords
b2b demand generation, growth marketing, b2b lead generation companies
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