The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Branding in the Age of AI
In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and customer engagement, especially in the crowded B2B legal tech and services spaces.
Learn to leverage unexpected opportunities and maintain your brand's authenticity to stand out, resonate, and achieve sustained business growth.
Episode Chapters
01:04 - Intros
02:44 - Diggum Deep Mortuary
08:54 - Happy Accidents on Route 66
10:45 - Rebranding Car Insurance with Humor
12:31 - Using Branding to Upend Your Industry
13:11 - Understanding the Pace of Brand Momentum
14:13 - Scaling Through Strategic Branding
16:35 - Authenticity, Consistent & Brand Ambassadors
18:23 - Defining Brand Awareness for B2B
20:08 - Brand Building for Eda Rosa, LLC
22:14 - Birth of the "Rogo" Brand
23:53 - The Fire Behind the RPC Strategies' Brand
27:28 - Branding Power of a Nickname
28:18 - Burnout Fueled the Joe 2.0 Brand
30:50 - Branding in the Age of Google, Social Media, and AI
32:50 - Authentic Branding Is the New Currency
33:53 - Training ChatGPT and Other LLMs to Know Your Brand
37:17 - Measuring the ROI of Branding
42:54 - Clients' Role in Defining Your Brand
45:51 - Closing Thoughts on Building Your Best Brand
50:03 - Winning Brands Are Built on Audience, Budget, and Consistency
Guest Bios and Contact Info
Eda Rosa:
CEO of Eda Rosa LLC, Eda Rosa is a paralegal turned CEO rewriting the rulebook on legal operations and education with savvy expertise, innovative strategies, and a dash of irreverent wit. She possesses expertise in everything from staff training and process development to operations management guidance and law firm branding. Whether it is streamlining workflows or pioneering cutting-edge tech, her mission is to empower firms to thrive and deliver exceptional legal services in a competitive landscape.
Connect with Eda on LinkedIn or reach out at https://edarosallc.com/
Joe Krout:
Founder of Joe 2.0 and Diggum Deep Mortuary, and Creative Strategist at RPC Strategies, Joe Krout brings a unique blend of creativity and strategic branding expertise. Joe specializes in creating distinctive brand experiences and leveraging unconventional strategies to drive market visibility and customer loyalty. His understanding of software/hardware allows him to create interesting solutions for both technical and design challenges.
Connect with Joe Krout on LinkedIn or reach out at http://joe2-0.com/
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