The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups
Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions?
If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff.
This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech startup that went from invisible to impactful—boosting qualified leads by 25% in just 12 months using a strategic, lead tracking approach.
Episode Notes
- Why MQL ≠ SQL—and why that matters for your sales team
- Lead magnets that actually convert: webinars, demos, and downloads
- The two-part goal of all great content
- How to guide prospects through a trust-based buyer journey
- Real-life case study: 25% increase in qualified leads through brand building, pre-webinar marketing, and post-webinar follow-up
- How to blend thought leadership with pipeline growth
Keywords
growth marketing
growth marketing services
email marketing firms
b2b lead generation companies
marketing ops
digital marketing specialist
b2b content marketing strategy
marketing automation agency
b2b demand generation
b2b branding
creative marketing
growth strategies
b2b tech
b2b tech marketing
Episode Collateral
Lead Generation (Case Study)
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