The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
What is Demand Generation?
Why aren’t your leads converting? The answer might lie in how you’re generating demand.
Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.
If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basic lead capture.
What You’ll Learn:
- What demand generation really means for B2B growth
- Why segmentation and automation drive personalized GTM results
- How to track and refine demand generation efforts using analytics
- Why demand generation is critical for converting MQLs to SQLs
Chapters
00:00 Intro
00:11 Why Demand Generation Matters
00:25 What Is Demand Generation?
00:39 Creating Trust Through Value
01:05 Bridging Product and Problem Awareness
01:29 Strategy, Segmentation & Precision
01:56 Tracking with Analytics
02:07 Moving Leads Through the Funnel
02:42 Who Owns Demand Gen: Sales or Marketing?
03:08 Final Takeaways on Nurturing and Growth
Resources
4 Seeds of Marketing (Blog)
Learn More About Demand Generation (Brochure)
Growth Marketing (Brochure)
Connect with The Marketing Phoenix Podcast
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