The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Email Campaigns: The Center of Gravity for Growth Marketing
Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone.
If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in.
In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a legal tech company, manage business development at a law firm, or work at a marketing automation agency, this episode delivers expert advice to help you generate qualified leads, improve CRM integration, and accelerate revenue.
You’ll walk away with a clear roadmap to make your email campaigns smarter, more personal, and ROI-driven—without falling into the "spray and pray" trap.
What You’ll Learn
- Why email campaigns bridge the gap between inbound and outbound
- 7 key steps to building high-performing email campaigns
- How to use your CRM to track engagement and prioritize follow-ups
- The importance of privacy law compliance (and what happens if you ignore it)
- How AI enhances timing, targeting, and scoring in your email strategy
- Real-world examples of email campaigns that convert without being “salesy”
Keywords
email marketing firms, marketing automation agency, growth marketing
Connect with The Marketing Phoenix Podcast
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