The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals
Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation.
In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead conversion and client loyalty.
Whether you're in legal tech, a B2B service provider, or leading growth at a law firm, you'll learn how a properly aligned buyer’s journey framework—combined with email marketing and CRM automation—can uncover new revenue from leads you thought were cold or dead.
What You’ll Learn
- What the Buyer’s Journey really looks like (and the part most businesses forget)
- How to map your existing content to each stage of the journey
- A 6-step framework to build an email campaign that converts cold leads
- Why CRM is essential to lead tracking, segmentation, and revenue growth
- Common mistakes businesses make with email campaigns and CRM
- How to align sales, marketing, and client success for sustainable growth
Chapters
00:13 Leveraging Website, ICPs & Content for Growth
01:30 Meeting Sofia Sprowls & Her Career Aha!
03:44 Aligning Teams to Drive Business Growth
04:30 Running the Annual RPC CRM Clean-Up
05:55 Describing the Buyer’s Journey
07:18 Showing Client Loyalty ROI in Action
08:13 Walking Through Buyer’s Journey Content Strategy
10:50 Placing Features & Benefits in the Journey
12:25 Informing the Journey with Ideal Personas
15:55 Developing Lead Nurturing Email Strategies
26:00 Using CRM to Automate Journey Workflows
35:45 Avoiding Common Buyer’s Journey Mistakes
37:40 Getting the Journey Right for the Client
40:10 Tracking KPIs for Journey Success
42:10 Driving Best-in-Class Close-Win Rates
43:03 Assigning Objectives to Every Journey Stage
44:04 Advising New Marketing & Sales Enablement Leaders
Keywords
email campaign, email marketing, growth marketing, managing leads
Connect with The Marketing Phoenix Podcast
***DOWNLOAD FREE RESOURCES***