WIITT Selling
“I’m not interested,” “We already have something,” or “We’re staying with our current vendor,” you’re not dealing with objections — you’re dealing with outcomes.
Outcomes of a deeper problem:
Most sellers try to pull prospects into their story instead of joining the prospect in their story.
And when you pull instead of join, buyers push back.
Traditional sales methods — problem‑solving stages, qualification frameworks, ROI pitches, presentations — all share the same design:
get the seller to follow the seller’s process.
But B2B buyers don’t make decisions based on the surface problem or the pain you uncovered.
They already have solutions.
And the “problem” changes an average of 3.2 times during a complex buying process.
What doesn’t change are the risks and fears underneath the problem.
Champions and economic buyers evaluate every decision through the lens of their identity risks, political risks, operational risks, and emotional risks — and the fears attached to each one.
That’s the 80% of the buying decision every traditional methodology misses.
I train founders, individual salespeople, sales teams, enablement leaders, CEOs, and MedTech reps to see what’s actually driving their deals — and to stop losing sales they should have won.
WIITT Selling™ is the step‑by‑step process that helps you move beyond problem & pain and into the buyer’s risks and fears — so deals stop stalling and start closing.
The hundreds of B2B founders, CEOs, salespeople, sales leaders, and MedTech teams who’ve been through WIITT Selling™ all share the same shift:
once they stopped trying to pull the prospect into their story and started joining the prospect’s story, they stopped losing winnable sales.
If you want to understand the real forces driving your deals — and finally see what your CRM can’t show you — this is the work.
Deal Breakers™ is the book.
WIITT Selling™ is the methodology.
The Deal Breakers Podcast is where the conversation continues.
Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel.
Start your story today and schedule your free 15 minute meeting: Wiitt Selling - Sales Process, Sales Techniques, Selling Skills
jeffrey@wiittselling.com
www.wiittselling.com
WIITT Selling
Cold Calling Deal Breakers - Why Pulling the Prospect into your story loses and Joining their story wins
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This series is focused on cold calling openers that work! How to qualify a prospect? How to not sound salesy? How to get the prospect to open up? How do I start a cold call without triggering defensiveness?
Want the fast fix, in two 30‑minute sessions I will work with you to stop pulling and start joining so you can start winning sales. Send me an email to jeffrey@wiittselling.com and put in the subject line - Cold Calling Fast Fix to get started.
If you’re losing winnable deals or getting blindsided late in the process, grab time with me using the link below I’ll walk you through the WIITT™ shift that has helped hundreds of founders, salespeople, and sales leaders to stop pulling buyers into their story and start joining the buyer’s story, where decisions are actually made.
Wiitt Selling - Sales Process, Sales Techniques, Selling Skills
Here is the link to the cold call scoring chart you don't have to give your email, or anything just grab the PDF and use it today.
https://img1.wsimg.com/blobby/go/aa39f8da-0a23-4a1a-a7c7-f5aafd226b37/WIITT_Opener_Scoring_Chart.pdf
Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.