You’ve done your prep. You’ve survived the science. Now it’s time to actually build a story. Hoorah! In this episode, we break down the six key ingredients every story needs — from characters and conflict to that all-important “secr...

In the second episode of our storytelling series, we’re still not letting you write anything. Nope, we’re heading into your brain first. In this episode, we unpack the science behind why storytelling works — and why facts alone won’...

Everyone loves to say “we need a story.” Fewer people stop to ask why. In this first episode of our five-part storytelling series, we take a step back from the shiny stuff — the metaphors, the structure, the hero’s journey — and talk about the ...

Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpac...

If you’ve ever wished for a crisis handbook you could keep in your top drawer - this is probably as close as it gets. In the final episode of our Crisis Series, we bring everything together into ten practical rules to help you lead, communicate...