For the final episode of our storytelling series, we’re pulling everything together into ten practical, no-nonsense tips you can use straight away. Whether you’re trying to spark action, shift behaviour, calm nerves, or get leaders on board, th...

Think your organisation is story-free? Think again! In this episode, we’ll show you where you can find stories and how you can connect them to action. We’ll look at Steve Denning’s eight narrative patterns and look at why your stories aren’t wo...

You’ve done your prep. You’ve survived the science. Now it’s time to actually build a story. Hoorah! In this episode, we break down the six key ingredients every story needs — from characters and conflict to that all-important “secr...

In the second episode of our storytelling series, we’re still not letting you write anything. Nope, we’re heading into your brain first. In this episode, we unpack the science behind why storytelling works — and why facts alone won’...

Everyone loves to say “we need a story.” Fewer people stop to ask why. In this first episode of our five-part storytelling series, we take a step back from the shiny stuff — the metaphors, the structure, the hero’s journey — and talk about the ...