From Corporate Burnout to THC Beverages: Tom Eddleston on Building Fabric & Choosing Your Hard

In this episode of Nosedive, Tom Eddleston shares his journey from the corporate world to entrepreneurship, focusing on his experiences in the non-alcoholic bev space with his company he co-founded, Fabric. 

We talk about the impact of COVID-19 on his career choices, the importance of inclusivity in non-alcoholic spaces, and the unique ingredients used in Fabric's skus. He emphasizes the need for a fulfilling life that doesn't rely on escapism through alcohol, and the challenges of navigating personal and professional aspirations.

Enjoy! 

00:00 From Corporate to Entrepreneurship: Tom's Journey
11:59 The Impact of COVID-19 on Career Choices
23:58 Creating Fabric: A New Approach to Non-Alcoholic Beverages
33:12 Choosing Your Heart: The Path to Fulfillment
41:13 Fabric: Embracing Your Weirdness
51:51 The Science of CBG: A New Frontier
01:02:40 Unfucking Tomorrow: A Call to Action

FABRIC WEBSITE   
FIND TOM   
FABRIC IG

DRYATLAS

Transcript

Renée Adams (00:00)

Hey y'all, welcome back to Nosedive. We've got Tom Edelstein here with us, founder and CEO of Fabric, a functional beverage company making THC infused drinks inspired by his homeland of Australia. We're so happy to have him on the podcast today to share his journey from going to the, from the corporate space, how he transitioned to entrepreneurship and why he chose the non-alcoholic space. So Tom, welcome to Nosedive. How's it going?

Tom Eddleston (00:29)

Great, thanks so much for having me. Super excited to be here.

Renée Adams (00:33)

Yes. So tell our audience a little bit about yourself and maybe just like your background from going from sort of the corporate space into entrepreneurship and why you chose the non-ALC space.

Tom Eddleston (00:50)

Yeah sure. So grew up in Australia, ⁓ went to school in Australia, did the standard kind of college routes and at the end of my four years of college I went and did a season snowboarding at Whistler and it was incredible. Loved it like that was in my

Renée Adams (01:09)

Okay.

Tom Eddleston (01:13)

total party phase at that stage and had an amazing time, but met an American girl. And so then what was like a holiday romance became her looking at moving to Australia and got serious really quickly.

Mara DeMauro (01:16)

He he.

Tom Eddleston (01:31)

And so, yeah, she actually moved out to Australia, had a one year visa. And at the end of her one year visa, was my turn. And so it was like, shit, if we're doing this, I've got to kind of show up. And I ended up selling off my mega life possessions at that stage. I think got rid of an old 2005 Subaru Forester and took my life savings and moved to the US. ⁓

Renée Adams (01:55)

You

Tom Eddleston (01:59)

Yeah, so I've been in the US for kind of on and off 10 years now, arrived in 2014 and yeah, I found my way into the corporate world. That was never really the plan, but like,

you know, listening to your podcast, it's really ⁓ amazing hearing so many people have just the same experience of you have no idea what you want to be when you grow up. You know, I still don't. that it's like, you just follow this conventional pathway. And next thing you are sitting in meetings, wearing a suit surrounded by people thinking like, how the hell did I get here? ⁓

Renée Adams (02:23)

Totally.

Yeah.

Mara DeMauro (02:37)

Mm.

Renée Adams (02:39)

Yeah.

Tom Eddleston (02:42)

For me, it was a huge blessing. It was kind of my only option because I had to get a job that would sponsor me. And the strings attached are like, have to, in order to get sponsored by an employer, you have to find a job that is related to your degree. I did, I studied real estate and finance and you know, even why I did that was kind of like,

Renée Adams (02:51)

Mm.

Mmm.

Tom Eddleston (03:09)

figuring it out as I go. ⁓ I was literally enrolled in a marketing degree and then came home one day and met a neighbor who was like, drove a nice car, had a nice house, seemed to take lots of holidays. And he was like, you're studying marketing. You should consider real estate. I was like, okay. And literally went and changed my degree the next day. Like that was how just young and naive. And so

Renée Adams (03:11)

Yeah, yeah, yeah.

Like, yeah, that sounds good.

Why not?

Tom Eddleston (03:40)

Yeah,

exactly. I'm like, cool, if means like if I can take more holidays and like earn more money then sure. ⁓ But just kind of like...

didn't really know what I wanted to do, just knew that I needed to put kind of one foot after the other. And then next thing I find myself in the US, again, blissfully naive. Like I arrived in the US with a 90 day tourist visa and figured 90 days is plenty of time to find a job that will sponsor you, right? And I landed a job on day 89, which was just insane.

Mara DeMauro (04:15)

Wow.

Tom Eddleston (04:17)

And I swear that the only reason they gave me the job was they could smell the desperation. Like they knew that if they didn't give me the job that I was leaving the country. And the irony actually was that I had to leave the country regardless because I had to be outside of the US on day 90 so that I wasn't technically overstaying. So... ⁓

Renée Adams (04:18)

Damn.

Mmm.

Mara DeMauro (04:41)

Yep.

Tom Eddleston (04:43)

Yeah, needless to say, was kind of like a wild ride to arrive in the US. yeah, then I was landed this like amazing job on paper. ⁓ And it was incredible. I was in Chicago, I was in the 55th floor of this office tower, know, floor to ceiling glass windows and in like, how the hell did I end up here?

Mara DeMauro (05:09)

You

Renée Adams (05:11)

Yeah.

Tom Eddleston (05:12)

And yeah, like distinctly remember within the first week of me being at that company, it was very much a happy hour culture, very big drinking culture and a total old boys club. So there's this part of me that was like, wow, this is really cool. It kind of feels like in an episode of Mad Men and that you go from the fancy office to, yeah, 100%.

Mara DeMauro (05:27)

Hehe.

Renée Adams (05:33)

Yeah.

Mara DeMauro (05:33)

Hmm like you made it

Renée Adams (05:36)

Yeah, like this is what success

feels like.

Tom Eddleston (05:40)

Totally,

success is starting with a old fashion and then moving to wine and then finishing the evening at a cigar bar and like total old boys club. But to give you an example of like how ingrained drinking was in the culture, the first week we were walking from the office over to the bar and they were talking about someone ⁓ like a...

Mara DeMauro (05:51)

Mmm.

Tom Eddleston (06:06)

employee who had left the company and it was a really abrupt, he'd only been hired a month prior. And the CEO at that time of this company of hundreds of people says, yeah, you know, it was a real shame. We found out he had a drinking problem and everyone's like, really? And he's like, yeah, the problem was he didn't drink. And so that was... ⁓

Mara DeMauro (06:31)

Wait, what?

Renée Adams (06:33)

What? Wow.

Tom Eddleston (06:35)

That was like this

individual had seen the writing on the wall and was like, I'm not going to be able to succeed here as a super person. And that was the absolute truth. Like the culture was so ingrained and the expectation was that you're, know, whining and dining clients and that you just kind of went through the motions. And then

Renée Adams (06:45)

Mm.

Tom Eddleston (06:59)

as you guys have talked about on prior podcasts, it's like the expectation is that you then show up the next day and 9 a.m. on the dot or earlier, and it almost goes unspoken. Like you don't mention what happened the night before, you just resume doing your work. And no one mentions that like I'm hungover because you're meant to just suck it up and continue. And yeah, it was like...

Mara DeMauro (07:17)

Mm.

Renée Adams (07:18)

Yeah.

Mara DeMauro (07:25)

Yeah.

Renée Adams (07:25)

Yeah.

Tom Eddleston (07:27)

And then there was a period of this that I was still adjusting to this whole corporate world and thought, I guess this is just what you do. And up until that point, I think my relationship with alcohol, being an Australian, drinking is like a national sport, there's actually pretty good, I mean, it's a binge culture. so, ⁓

Mara DeMauro (07:28)

Well.

Renée Adams (07:47)

Yeah.

Tom Eddleston (07:55)

Monday to Thursday, even Monday to Friday, people would almost totally abstain. Like I knew a lot of people that didn't touch alcohol and their mentality was like, if I'm gonna drink wine, I'm gonna drink 10. And that, why would I do that on a Tuesday night? ⁓ And so I'd had this, you know, still warped relationship with booze, but... ⁓

Mara DeMauro (08:09)

Mm-hmm.

Tom Eddleston (08:18)

it had some guard rails around it. It was like Monday to Friday, you're functional, you go to the gym, ⁓ you go to work, and then Friday night rolls around. yeah, like also in your 20s, think that, yeah, exactly. Seriously, it was every weekend. And as you kind of navigating this path from college and being around your friends and ⁓ constantly having this social interaction,

Renée Adams (08:33)

to the wall.

Yeah.

Tom Eddleston (08:47)

And then you're in this stuffy corporate environment. It's like, suddenly you start looking forward to that more and more. you, you know, I think we're just conditioned, like you're sharing your stories with your friends who are also navigating the same experience and being like, this is fucking weird. Like we put this mask on, go to work. Yeah.

Mara DeMauro (08:54)

Mmm.

Renée Adams (09:04)

Yeah, yeah, it's like this doesn't feel right.

Mara DeMauro (09:07)

The weird, yeah, the weird and the not good weird way.

Renée Adams (09:08)

⁓

Yeah.

Tom Eddleston (09:12)

100%.

Yeah, it was so strange. then, yeah, but, like in your twenties, you can also bounce back. So I would go out on a Friday night and then would still wake up and like go skateboarding on a Saturday and then, you know, do it all over again. Moving to the U.S. in my mid twenties. And then suddenly I was, the expectation was that I was drinking.

on school nights, you know? Like I was suddenly a Tuesday work dinner, a Thursday happy hour, and then ⁓ one thing that the US has that Australia doesn't have is the big like boozy brunch culture. So I was amazed, like living in Chicago. ⁓

Renée Adams (09:40)

Mm.

Mara DeMauro (09:53)

Mmm.

Renée Adams (09:54)

Yup.

Tom Eddleston (09:57)

again, first few weeks of getting there, going out to brunch and then putting a drinks menu in front of me before I'd seen a food menu. And I'm like, holy shit, I've got a Bloody Mary with a side car of beer in front of me and it's 9 a.m.

Renée Adams (10:06)

Yeah.

It's

9 a.m. Yeah, yeah, totally.

Tom Eddleston (10:16)

And so like, that's,

and then obviously then that just kind of sets the tone for the day. And ⁓ so it was like, just going through the motions, you know, and then it became an extension of the week, which was, yeah, it sort of boost on Friday night, had a work dinner on Wednesday, Saturday morning, we wake up, we go to brunch and then kick onto another bar and kind of see where that takes you. ⁓ yeah, it just like,

In hindsight, it feels a little bit Truman show esque where, yeah, you just kind of lived, it just kept going. And then it was like show up on Monday at this job that you don't love putting the mask back on and doing all over again. And so, ⁓

For me, think I kind of avoided existential crisis because I had this visa and it basically said, you can't do anything else. If you want to be in this country and you want to, you know, give this relationship a real try, then this is what you have to suck up. And in many ways, I think it was actually really good for me because it was guardrails at a time that I needed them. And

Renée Adams (11:13)

Yeah.

Tom Eddleston (11:30)

forced me to kind of say like, okay, Monday to Friday, I have to do this. I've got to try and find some way to enjoy it. And yeah, for a while, like the cocktail culture and the drinks and all of that, like you do think, wow, this is cool. This is sexy. yeah, so all that to say when...

Renée Adams (11:52)

Totally.

Tom Eddleston (11:59)

kind of fast forward ⁓ COVID hit and COVID hits and it was much like the rest of the world. I suddenly took this ⁓ step back and was like, is this it? I think a lot of things had happened in the interim too, like, you know, work was going really well.

⁓ convinced myself that I wanted to climb the corporate ladder and that I wanted to be in that room. And, ⁓ then you kind of get there and I started to look around and do like the boardroom test, you know, where it kind of say, why am I trying to get into this room when there is no one in the room whose life I like want to emulate who

None of these people have any admiration for and like they're all kind of losers. ⁓ Like well paid, don't get me wrong. But you know...

Renée Adams (13:02)

You

Mara DeMauro (13:02)

Ha

Renée Adams (13:05)

Yeah, for sure. Their definition

of success is a little different.

Tom Eddleston (13:10)

100%, and it was really strange. It was like this ⁓ moment of awakening where it was like, okay, if I continue down this path, ⁓ the markers of success is more money and yet like...

does money surely make you any happier? Because what I'm looking around and seeing in this room is a guy who is twice divorced, who kids hate him and ⁓ is married to the job, whose only friends are the clients, the de wines and dines. ⁓ A woman who looks like she's on the verge of breakdown because essentially same thing, you there tends to be a lot of like divorce infidelity, ⁓ you've ignored your kids and

Renée Adams (13:50)

Yeah.

Mara DeMauro (13:54)

Mm-hmm.

Tom Eddleston (13:56)

that it's all catching up with you. And I mean, you've got to imagine these people like a bitterly unhappy too. Like if I can see it, surely they have some sense that, you know, this ain't it either. ⁓ So yeah, that was probably the point at which I just started ⁓ kind of reassessing my relationship with alcohol in general and starting to think about like, what more do I want?

Renée Adams (13:59)

Yeah.

Yeah.

So what I mean that that time I mean I can resonate so much too because I just recently left my corporate job in September and I felt the exact same way. Thank you. Thanks. Yeah, I mean it's the same thing. It's like you look around and you see your quote unquote superiors and you're like No, no, I don't want that. So ⁓ with that shift

Mara DeMauro (14:26)

Hmm.

Tom Eddleston (14:35)

Congratulations.

Renée Adams (14:52)

How does that translate to starting and co-finding fabric?

Tom Eddleston (14:59)

Yeah, so COVID was, yeah, I guess, you know, the turning point. And at that stage, ⁓ was like, Australia had shut down and they like hadn't found the distance living in the US literally on the other side of the world terribly challenging up until that point because ⁓

I always had family and friends kind of cycling through and then I would do a trip at least once a year. And if I ever felt really homesick, I was in a position where ⁓ I could kind of afford to book a flight. And that was, you know, the perks of the corporate world and it's part of the trap. It's like, you know, you earn enough money that you can be really comfortable and ⁓ things that you guys have touched on, like just the alcohol ends up being this escapism and

Renée Adams (15:46)

Hahaha.

Tom Eddleston (15:56)

when you have this weekly escape and then you can afford to be booking a quarterly holiday and going somewhere cool and then you just suck it up and it was like, ⁓ this is the price I pay for having these experiences.

And then again, I think you start to look at that objectively and say, is three months of working 60 hour weeks doing something that I hate worth the 10 day trip to Europe? like, yeah, so Australia reopened in early 2022 and I was like, I'm gonna move back to Australia, quit my job.

Mara DeMauro (16:13)

Hmm.

Tom Eddleston (16:41)

and take some time to figure out what's next. And so in classic, know, like millennial fashion, rather than just simply...

taking the time and sitting still, I was like, I need to go and an MBA. And so I found an MBA in Sydney and jumped into that because I convinced myself that ⁓ that was going to be a year of time off where I still felt like I was moving the needle forward. Which is true, but like...

Mara DeMauro (16:59)

hehe

Renée Adams (16:59)

Hahaha

Tom Eddleston (17:15)

shit, what an expensive way to spend a year off and do soul searching. ⁓ Needless to say, hadn't found therapy quite yet at that point. And that probably would have been a much cheaper, more effective way of doing some soul searching. ⁓ But the MBA experience was ⁓ fun. met

Renée Adams (17:24)

Yeah.

Tom Eddleston (17:44)

I think I had a lot of realizations coming into that as well. was like, despite having this career in the US where I'd done really well, I still felt this weird imposter syndrome and showed up like, ⁓ there's 50 people who have been hand selected for this course and I kind of snuck in the back door.

And then quickly realizing that like, if this is the top program, you know, in Australia, and I'm meeting all these people from Ivy leagues, like the top Ivy leagues in the world who are doing exchange programs. And I was like, if this is the kind of cream of the crop, I'm not that impressed. And that it was maybe broader realizations of like,

Mara DeMauro (18:28)

Hmm.

Tom Eddleston (18:32)

literally everyone is winging it and figuring it out as they go. And I still believe that 100 % that it was with like anyone and everyone, right? Like growing up, you have this idea that you're, oh, huge, massively. And I think a lot of the imposter syndrome was lifted immediately because yeah, it was just like, okay, well, and all these people, the other.

Renée Adams (18:37)

Yeah.

Was that a relief?

Mara DeMauro (18:45)

Mm-hmm.

Renée Adams (18:49)

Yeah.

Tom Eddleston (19:01)

commonality between them was that of the 50 person cohort, I would say 90 % were there because they were disillusioned with what they were doing and wanted to try and find purpose. And again, kind of a bizarre way to do it by doing an MBA and gearing yourself more towards corporate world. But everyone there was like,

Renée Adams (19:17)

Mm.

Tom Eddleston (19:28)

I want to find

Mara DeMauro (19:29)

You

Tom Eddleston (19:29)

a way that I can ⁓ build upon the existing skills that I've had and do something with more impact. And so that was really comforting in a way too, was to see that these were really well-intentioned, good people. ⁓ But the sad part was that...

they at the end of the NBA, ⁓ very few of them made any like meaningful leap. A lot of them went back to the same kind of roles that they were in before. And I think there's like analogs there with kind of drinking, you know, and ⁓ that's

It's scary and you can try something for a while, ⁓ but to really make the leap and commit and stay the course is fucking scary. And so it can be so much easier to just revert back to what you were doing. And ⁓ you know, I sit here and I don't.

Renée Adams (20:24)

Absolutely.

Mara DeMauro (20:25)

Mm-hmm.

Tom Eddleston (20:30)

mean to sound all high and mighty because I literally did the same thing. I was dead set that like I've quit corporate America, I've moved back to Australia, I've had this moment of like I'm not going back into this finance world, I'm not going to do it.

and then a recruiter called and said, hey, have a hundred K more than you were earning in the U S and I, I sold out and I went back to it and I was like, well, you know, like life in Sydney was really expensive. I've just had this year off doing this MBA. Like this is, I need to do this. And

Renée Adams (20:56)

Oof.

Tom Eddleston (21:13)

That was the definition of insanity. I went back to the same thing and like within weeks of being there was just again so disillusioned and yeah, I was probably at that stage in a role that was like what I thought was the dream gig 10 years earlier. I was like, this is where you've truly made it. And I got there and had never felt

Renée Adams (21:18)

Hahaha.

Tom Eddleston (21:43)

like more empty and just like that existential crisis that kind of began in COVID was now full blown and I showed up each day and just was like this can't be it and

So at that point in time, that was the final straw. And that was when I actually ripped the bandaid off and ⁓ my now wife and I, ⁓ she's a nurse, she'd been working in a really high stress, kind of pressure cooker environment too.

And so we both quit our jobs, left Sydney and spent the next two months on the road. Did a road trip across the country and had this incredible time. And that was like the actual time to sit with your thoughts, to ⁓ do some self-exploration and think about what was next and like actually start thinking about what do I give a shit about? And what, how do I want to show up?

what is something that's kind of like bigger than me? And yeah, it kind of led me to the beverage thing. like I'd seen Non-Alk, the boom and I'd seen Athletic Brewing, it was really taking off at that stage. And I saw like a lot of room.

to create a kind of cooler version of athletic brewing. ⁓ Something that belongs more in kind of dive bars and ⁓ like with athletes and artists and a bit more like cultural resonance. And so the original idea was a non-alchemy beer.

Renée Adams (23:16)

Yeah.

Yeah

Mara DeMauro (23:28)

Mm.

Tom Eddleston (23:31)

And then, yeah, we decided we were going to move back to the U S and my wife is from Colorado and we both love Colorado and all things outdoors. So we moved back here and, ⁓ started kind of putting the wheels in motion. It was like, I'm going to build a team and, ⁓ I want to have co-founders. Like I want to have this combined journey and share the vision with someone else.

⁓ synced up with an old friend of mine and then with like an amazing ⁓ Denver creative and Haley Jordan who has been done a lot of work in the non-alcohol world and we all just had similar philosophies like none of us were sober but we were all very much sober curious we were all moving away from alcohol and we were all just trying to live more and when you're in

Colorado, it ⁓ can become really easy because your excuse for not drinking on a Friday night is that I'm actually gonna get out of bed at 5 a.m. and I'm gonna go and do this hike on this empty trail and ⁓ have this experience. And so the trade-off between drinking and doing some really cool shit ⁓ was pretty easy.

So yeah, we kind of set off to create a non-alch beer and then there's a lot of challenges with that. ⁓ removing the alcohol is kind of removing a lot of the flavor. then given that this is fairly new, there's like, there's not a lot of expertise in non-alch beer and even things like commercial viability, ⁓ athletic is dominant. And so like, no matter how premium you make the product, it can be really hard to command like a big premium in price over them.

Renée Adams (24:56)

Yeah.

Mmm. Yeah.

Mara DeMauro (25:09)

Hmph.

Tom Eddleston (25:26)

And so, and it didn't really feel like particularly authentic either because we were still all enjoying the occasional bit or occasional cocktail. And THC had been such a good substitute for us and something that was suddenly like federally and state legal at low dose. so we were like,

Renée Adams (25:37)

Mmm. Yeah.

Tom Eddleston (25:50)

well, what about if we can take the parts of drinking that we really enjoy, which is like the history, the camaraderie, the culture, the bringing people together, which is more important than ever, right? To get together with people who don't necessarily share your worldview, to interact with strangers, to get off your phone.

And so we're like, what if we can create a low dose, sessionable kind of beverage that is, belongs at your favorite brewery, belongs at a dive bar and that you can take to a family barbecue and you can drink in exactly the same way as your friends are drinking light beers. And

You know, if you can do that, but also sleep better and then get up and still go to the gym or like have that experience the next day. It's like, wow, we feel like we're really onto something.

Renée Adams (26:46)

Yes, I love all of that.

Mara DeMauro (26:47)

Wow. I mean,

I know I'm like, there's so many things that I just want to like go back to what you said. And I'm like, putting a pin there, put a pin there. And ⁓ I probably have too many pins at this moment, but I do want to go back a little bit before we dive more into fabric and the product itself, because I very much so resonate with what you were,

with what you were saying after getting your MBA, being like, okay, I'm going back into the corporate world because I feel like I'm kind of at this point in my journey where I'm like, I'm seeing that, you know, as an option. It's at least an option, right? And I keep thinking about it and, you know, I'm talking with my friends and it's like, yeah, well, I'll have the financial stability ⁓ to at least be able to like take the trips I want to take or, you know,

have experiences that I may not be having right now. And then as soon as like I go to just maybe reach out to someone that I know in the space or even start to look, I'm like, I can't fucking do it. I can't fucking do it. ⁓ And I haven't gone back yet, but it's just like this, this feeling that I feel afraid to do because I am afraid of that emptiness once I quote unquote get there.

And I'm curious what that felt like for you. Like when you went back and you're like, I got to the point I always thought I wanted, and it was just like hollow. Like what about it? Or what did, did you feel like, what specifically did you feel maybe like in your body or just in your thoughts daily that made you feel like, no, this ain't it again.

Tom Eddleston (28:47)

Oof. yeah. No, like, your skepticism is very fair and like...

Mara DeMauro (28:47)

I need a little reminder.

Renée Adams (28:49)

Hahaha!

Tom Eddleston (29:00)

I just couldn't shake this feeling of this can't be it. And that the trajectory you get on when you go back to that and you're seeking this kind of comfort is that, you know, the next thing is gonna be you are buying a house with the corporate salary. And so you buy, like, I don't know many people who don't buy the...

most expensive thing they can afford, especially when it comes to a home and that everything is expensive. ⁓ And so, yeah, like it's always a stretch, it's always stressful. And then you've just set yourself up for, you can never earn less than that in order to pay your mortgage. And then, know, kids will come into the equation and then...

The longer you wear that corporate mask, the harder it becomes to take off. And I think that at a certain point, people wear it so long that they start to forget, like, what do I look like without it on? And that...

Renée Adams (29:55)

Mm.

Tom Eddleston (30:06)

you have to keep convincing yourself that you're doing the right thing, right? Because like, hey, well, we're having kids, so I need to give them a stable environment. And economic certainty is really important to me right now. Like, I've got the mortgage, like I couldn't possibly do these things. I need to be an example for my kids. And I think what you realize is that like, everything is hard. And so,

There's the old cliche that I really like is just choose your heart. And so what is hard is showing up at an office every day and feeling this like emptiness. ⁓ But you you convince yourself that you're doing it for something bigger than you. But.

Renée Adams (30:40)

Hmm

Tom Eddleston (30:55)

You know, I'm about to have my first child and ⁓ my wife's due in like two weeks time. And this is the most financially, yeah, thank you. It's super exciting and also super daunting because like this is the most financially insecure I've been in my adult life. And this is not the point that I imagined having my first child into the world. And it's stressful, but like,

Mara DeMauro (31:02)

Congrats.

Renée Adams (31:06)

Yeah.

Tom Eddleston (31:23)

If I think about the alternative, the way I want to show up for my child is like, I want them to see that you should take risks in order to pursue happiness and that, you know, to do something that scares you and that like at this stage, I have an insurance policy. I've got 10 years in corporate. And if I absolutely had to fall back on that, I would.

But the longer it goes, it's now been the better part of 12 months. And I just cannot imagine myself, I don't think I will ever go back. it's like quitting alcohol too. Like it's too hard. It's really fucking hard at the beginning, but then the less you drink, the less you want to drink. And...

you kind of realize like you see all this, the world of potential out there. And so I don't know, I think that stepping back into the corporate world feels like a huge regression and that ⁓ you are stepping into someone else's version of like what we should be doing and what success looks like. And that kind of like mediocrity terrifies me.

Renée Adams (32:43)

Yeah, I think that's such a good reminder, especially just like how Mara is saying, like, I'm so newly out of the corporate space, but this isn't the first time that I've done it either. So it's like, I just love that you said that, you know, choosing your hard, like, we sometimes make it a lot harder on ourselves, but it's kind of a simple thought process.

Mara DeMauro (32:44)

Mm-hmm.

Renée Adams (33:12)

what do you want your heart to be? And my husband even says something similar where it's like, it's, it's life is fucking hard sometimes. So like, do you want to be miserable sitting in the corporate space or do you want to be semi miserable trying to make something work that you're actually passionate about? So yeah, that reminder is really great.

Tom Eddleston (33:34)

Yeah, I think...

Mara DeMauro (33:35)

Yeah, I...

Go ahead, Tom.

Tom Eddleston (33:40)

Mara, I was just going to say one of the things that you touched on as well, you said like, would be nice to be able to afford, you know, the trip. And I think ultimately what I aspire to do is to try and like create a life that I'm not trying to escape from and that I don't need holidays away from. And that... ⁓

Don't get me wrong, I'm working more than I ever have in my life. Like, ⁓ it's just working all weekend and, but. ⁓

Like I chose this path and it's so fulfilling and I'm doing something that yeah, like has a mission behind it and I'm doing it with people who I really, really like and admire. And yeah, like what comes of this frankly doesn't matter. Like if it all fell apart, I will have been so much better off for doing it. And now I've just like show myself that, well, holy shit, if I could do that really hard,

thing then what's next? And ⁓ yeah I think we all do that in different ways like need to prove to ourselves that we can do hard things and that sometimes like the most fun and rewarding things in life are just doing a big dumb hard thing for no reason.

Mara DeMauro (35:06)

Gosh, Touche, that's so funny. No, I just, I want to try to repeat what you said. Like it's ideal to create a life that you're not trying to escape. And yeah, I think, you know, my, my personal situation is, very different. I'm my expenses, you know, aren't astronomical. live off, you know, ⁓ pretty small budget. ⁓

I'm single, I don't have kids, you know, so of course I tell myself like, okay, if I go back into the corporate world, like, I'm gonna make money so that I, like, I'm not gonna outlive my means. I'm pretty good at like, you know, I wouldn't go and buy a fucking house. Like, I'd be like, fuck, I don't wanna do that, you know, like, that's not something I, whatever, inspired to have right now. And, but.

Renée Adams (35:57)

Hahaha.

Mara DeMauro (36:04)

You know, so it's like constantly weighing these pros and cons of like, you said, choosing your heart. But at the end of the day, there's still this gut knowing that I can't ignore because it's been three fucking years now and I'm still not back. And I'm like, I just can't, I just, I just can't do it. But it's, I guess the, the hard is trying to figure out like how to create the life that I, that I really.

that I do want without having, without it being like this escapism. Yeah, yeah. And you know, I think too, I look around and I don't know if this is necessarily fair, but I kind of then can feel guilty because I'm like, there's so many people in this world doing shit they don't want to do. Like get over it, Mara, get a fucking job. Like, and yeah, so.

Renée Adams (36:39)

Like compromising, yeah. ⁓

Mmm.

Mara DeMauro (37:03)

I don't know. feel like I kind of struggle with all of those, you know, complexities.

Tom Eddleston (37:04)

Yeah.

I've

struggled with that too and I think I'm the first to say, ⁓ wildly privileged, right? Growing up ⁓ in the country that I did and being a white male. ⁓

being able to take this risk right now and kind of bet it all, knowing that the worst possible thing that happens is that like, I would declare bankruptcy and move back in with my parents. you know, even the worst case scenario is still fine. And ⁓ so like with that privilege, I actually feel more compelled to do things that like,

Renée Adams (37:41)

Mmm.

Tom Eddleston (37:58)

to say, fuck dude, you've got all this privilege, why would you waste that going back to a corporate job when you should be the one who is showing me how to do something, take those risks you can afford to? And that's not the case for many, many people, right? When you are truly living paycheck to paycheck, when you don't have family who you can move back into their house. And I didn't...

Renée Adams (38:14)

Yeah.

Mara DeMauro (38:15)

and

Tom Eddleston (38:27)

grew up in very much a blue collar household, that's besides the point, right? Like wouldn't have mattered. I still have this loving, supportive family unit who are always going to be there to love and support me. so, yeah, I don't know. think ⁓ that like...

Mara DeMauro (38:49)

Yeah.

Tom Eddleston (38:51)

Yeah, reach for something more than ⁓ your parents' version of success.

Renée Adams (38:55)

It's such a good...

Hahaha, yeah.

Mara DeMauro (39:01)

Yeah, yeah, no, that

it, it resonates for sure. ⁓ and perspective is everything. Yeah.

Renée Adams (39:07)

And that's such a good reframe. Yeah,

such a good reframe, especially for just as a reminder for people who are in these scenarios, who are afraid of taking that risk and really looking at their situation of their worst case. As you said, it's kind of similar with me, like worst case scenario, we move back in with my parents. Like, is that really so bad? And so I love your take on reframing that into

why wouldn't you take the risk then? I think that's something that's super interesting that I haven't even really tapped into yet. So I think that's a great takeaway for us too. Like what is our actual worst case and it's really not that bad. So what the fuck are we talking about? Like, no, we need to do the damn thing.

Mara DeMauro (39:48)

Yeah.

Tom Eddleston (39:55)

Yeah, and like you guys have already made leaps and bounds, right? Like you're doing these things that you'll never imagine doing a year earlier and that if you can just set aside like...

the shame and the embarrassment with doing something that you're not good at in the beginning, which I think that's like a problem of all adults is that we don't want to go back to not being good at something. And ⁓ that was case in point. My entire MBA cohort was like, went back to the thing that they knew that they would get a pat on the back for being good at ⁓ and earn good money rather than going and doing something that was hard and new. And when they had to take a pay cut and

Renée Adams (40:22)

Yeah.

Mara DeMauro (40:32)

Mm.

Tom Eddleston (40:37)

⁓ that was the sad reality of it, right? It was like they weren't willing to start at the bottom of the ladder again. And that, I don't know, I just think when you do that, ⁓ and I'm sure you guys have had these realizations already is that, ⁓ you've proven to yourself that you can do something hard and new and foreign and that now you're like, well, if I can do that, I can do anything. And.

That's ⁓ the mentality I'm trying to ⁓ embrace more and more.

Mara DeMauro (41:13)

Sure. Yeah. Love it. Beautifully said. Thank you for going down that tangent with me because, you know, love those, ⁓ those conversations when my, when my brain is just spinning its wheels. but I would love to dive more into fabric and just the branding itself. Like, you know, I'm looking on the website and I love it. ⁓ I also have, yeah, if I can love it. I.

Renée Adams (41:30)

You

We fucking love it. We love it.

Tom Eddleston (41:41)

Hahaha

Mara DeMauro (41:45)

I love how, because our whole thing too, why we were like, my gosh, we would love to talk to Tom, you know, and because our nose dive is really about just like embracing your weird, you know, like you're unique, you're silly, whatever. And notice throughout the website, things that say, for example, like perfect for chilling out or getting weird, you know, just that kind of stuff ⁓ that people typically only feel comfortable doing when they are intoxicated.

⁓ with alcohol and yeah, curious if you can just kind of like talk to, talk to us more about fabric, the branding, like, what does that mean for you to get weird? Like, and how do you want to invite other people into that space?

Tom Eddleston (42:30)

Yeah, so I mentioned having two co-founders. They're both from the creative world and they're both incredible. And so when we got together, ⁓ I'm kind of like the business side and they are the creative vision. we, I think like, you know, brand and product ⁓ matter so much. And then like in this world that's increasingly artificial, ⁓

I think that having like a personality, your brand having personality, being kind of authentic, you know, as cliches that is like, yeah, we just wanted to have some fun with it and that it's not a serious thing. We're not curing cancer. We just have, we're putting weed in a can and ⁓ that, ⁓ yeah, and like our...

Mara DeMauro (43:17)

You ⁓

Renée Adams (43:24)

Ha

Tom Eddleston (43:27)

main product and kind of what this was built around was the low dose, the 1.5 milligram. And so ⁓

for people unfamiliar with THC, 1.5 milligrams is probably the equivalent of a beer or a glass of wine. obviously tolerances vary the same way as alcohol, but it is a super safe dose for literally anyone. Like you can have that and you are not gonna get high. And that was the point, right? was like, if you, if you,

Mara DeMauro (44:01)

Hahaha!

Renée Adams (44:03)

You

Tom Eddleston (44:06)

especially being in Colorado, is like if you wanna get high, you can walk into any number of the 1,000 dispensaries around town. ⁓ You can buy a pre-roll joint and like, yeah, stare at the wall for four hours if that's what you wanna do. But we wanted to just recreate like the low... ⁓

Renée Adams (44:27)

You

Mara DeMauro (44:27)

Hahaha!

Tom Eddleston (44:32)

with the light beer experience. so, yeah, the products that we created was meant to be something that you can have before you go for a hike, during, after, and to try and get people to like tap into that flow state a little bit and just to like dial up the colors, you know, to say,

Let's go listen to your favorite pod, like favorite podcast or like your favorite playlist after you've had three milligrams of TXC and you were walking, ⁓ like on a beautiful mountain trail. it is, that is like a spiritual experience and, is just a way to kind of like get weird and,

Yeah, just have like a really, to feel something ⁓ without the consequences. You know, I don't really get that same feeling from booze and like.

If I drink any alcohol, if I have a beer in the middle of the day, I feel sluggish, I feel tired. And that's if I drink two beers in the evening, I will wake up at 3am staring at the ceiling like my sleep's fucked. Um, and I'll wake up like craving with, you know, certain food cravings and feel like crap and I'll be grumpy and like, I just can't.

afford to do that in my work life and also like for my wife, pregnant wife. I don't want to show up and be a grumpy prick just because I had a few beers the day earlier.

Renée Adams (46:13)

Hahaha!

Tom Eddleston (46:15)

And so, yeah, that's kind of like what Fabric is trying to encapsulate is give you the ability to participate. And, the world that we see is one where you can go to your favorite pub and you can stay in the route. Like you can be there having a drink with your friends and it shouldn't matter whether that's THC or alcohol. You can still have a laugh. You can still feel something. ⁓

Renée Adams (46:16)

Yeah.

Tom Eddleston (46:39)

but then you go home and still make it to the gym the next morning, whereas they're not gonna do that. ⁓

Renée Adams (46:47)

Yeah. mean, and that's the thing too that we, I think, love about just the non-alc space in general. Like when I was very early on in my Sober Curious journey, I was on a mission because it was very difficult for me to kind of do that swap out. So I have become, you know, a non-alc curated connoisseur of finding anything that I can add to my non-alc kind of bar cart. And

So yeah, just that inclusivity part of like going and being able to go to these spaces where you're wanting to connect with other people and places that you normally go to and being able to have the option to still be included but not drink is so important. And I most recently went to this event and they didn't have any non-alcoholic

anything that wasn't like juice or sparkling water, because it's different. You want something that somebody has put their thought and passion behind that's not just like water or juice. And I was like, and it was in California. I was like, what? There's no non-alch anything. And it did make me feel like a little unseen. So I just think what you're doing,

is just so important to people who want to connect and the inclusivity and just having that like passion and drive behind it to bring people together. I think it's super important.

Tom Eddleston (48:28)

Thank you, yeah, it's been really cool. And like the other thing I didn't touch on was that we wanted this to be mission driven. And so, like my MBA cohort wanting to do something with purpose and meaning, the...

Mara DeMauro (48:45)

Thank

Tom Eddleston (48:48)

We incorporate it as a public benefit corporation and so we have like a legal obligation to consider societal impact rather than just financial and we donate 2 % of proceeds to mental health and Like there are companies out there that say hey we donate 10 % of profit

but they've been around for five years and they've never made a profit. And so you're like, oh, how many dollars have you donated? So yeah, know, like early on, we just felt it was really important to be putting our money where our mouth is. then we were like, okay, 2%, if we do a million dollars in revenue in our first year, which would be an amazing result.

Renée Adams (49:18)

Yeah.

Mara DeMauro (49:21)

Hmm.

Tom Eddleston (49:38)

that's still 20K. So it's like, it's not really moving the needle ⁓ yet. And so we actually launched by donating the first, donating 100 % of the proceeds of our first 10,000 cans. And so like, that was us kind of making a statement that this isn't an afterthought and that this is something that we want to really be ingrained into the mission.

And of course, like revenue right now is really important and you have to be a really healthy, sustainable business in order to be able to like make those meaningful donations as you grow. ⁓ So like, yeah, you have to run your business in the right way and you have to be really ambitious because we can't, yeah. ⁓

give out any meaningful amount of money if we are just a small regional player. So we do have big goals, but part of it is that, ⁓ yeah, we truly believe that it's the right thing to do, that it's good business, and that I think it will help attract the kind of audience that we want to attract and maybe get people excited about it sooner, which is really cool.

Renée Adams (51:00)

Yeah, totally. That's how we linked up was on LinkedIn ⁓ through Victoria Waters. She's a co-founder of Dry Atlas who ⁓ has a bunch of resources and insights in the non-ELK space. She posted about fabric and the first 10,000 cans and donating to ⁓ what is it? Protect Our Winters, ⁓ the climate initiative. I was just like,

Tom Eddleston (51:23)

Yeah.

Renée Adams (51:27)

how do you even do that? And then that's how we kind of connected. it's just little and maybe not, not little things. It's big things like that that are really making an impact and connecting like-minded people to really make a difference. So it's pretty sick.

Tom Eddleston (51:44)

Thank you. Yeah, it's been fun.

Renée Adams (51:48)

Yeah.

Mara DeMauro (51:51)

Wow. What is, Nate, you were saying that there, it's like GBC or something. CBG.

Renée Adams (51:58)

⁓ CB, it was like, yeah, I was looking

at one of your options on your website, which I'm so stoked to, by the way. think my order comes in today, so I'll be able to speak on the products. I'm really excited. But yeah, CBG, which I'd never heard of. Can you explain that? Because I'm like, what in the hell?

Mara DeMauro (52:14)

Yeah, what is that?

Tom Eddleston (52:15)

Yeah.

Yeah, yeah.

Yeah, for sure. So you've probably seen there are like functional drinks out there and that category is kind of blowing up, especially in non-alchorad. It's like you designed to make you feel something but without alcohol and yeah, so a lot of them are... ⁓

adaptogenic kind of beverages, like they might use Lion's Mane or Ashwagandha or L-Theanine. And ⁓ in the cannabinoid world, so THC is the psychoactive and that's the one that is, you know, making you get a little weird. ⁓ But then there is CBD, which people, like most people are familiar with, kind of has a relaxing effect.

⁓ It's called a minor cannabinoid so there's no psychoactive effect but you will kind of feel something in the same way that you would with ashwagandha or L-theanine.

Mara DeMauro (53:18)

Tom, Tom, sorry

to interrupt you. You just got cut off.

Renée Adams (53:25)

Yeah, you cut out just a little bit when you're talking about CBD.

Tom Eddleston (53:25)

really?

Okay, should start back at CBD.

Renée Adams (53:37)

Yeah, yeah, if you could.

Tom Eddleston (53:38)

All right, so yeah, most people have heard of CBD and CBD is a minor cannabinoid. So it doesn't have any kind of psychoactive effect and it is a relaxing, almost like sedative type effect.

And CBG is another minor cannabinoid that has the opposite effect. So it's actually really uplifting and feels almost like caffeine, but without the jitters. it is definitely kind of having a moment. I think more people are like, wow, we've been so focused on CBD. ⁓ but for the occasion, like if you want to have a drink that is, ⁓

2pm rolls around, you're feeling like you'd love to reach for that second coffee or third or afternoon coffee to get you through. But you know, it's going to impact your sleep. so CBG is kind of the perfect substitute.

and you do feel this like mental clarity and this focus and kind of getting dialed in. ⁓ But yeah, you're still going to pass a drug test. You know, there's no there's no THC in it. And ⁓ yeah, I think it's actually more effective than a lot of the adaptogens out there at the moment.

Renée Adams (55:07)

Yeah, because I have heard with adaptogens too, it's something that you have to take over time for adaptogens to really start taking effect. You're not going to take ashwagandha just like one time and you may feel semi relaxed in those effects, but ⁓ adaptogens, from my understanding, ⁓ you have to take kind of over time to really start seeing the benefits from them.

That's super exciting. Like Mara said, I've never really heard of that. So it seems like you're kind of on the forefront of maybe that discovery there. So that's exciting.

Tom Eddleston (55:48)

Yeah, it's really cool. to your point, like adaptogens, exactly, nailed it with like Lion's mane and some of those ingredients. They show that like the cognitive function benefits is over a really sustained period. And that's

it needs to be a fairly high dosage and consistently. And so like, if you're committing to that, awesome, but ⁓ you know, buying a can from Whole Foods ⁓ every other Thursday is not really going to have any huge effect for you. ⁓ But yeah, the CBG thing, ⁓ we're using that in our low dose products as well. So.

Renée Adams (56:11)

Mmm.

Tom Eddleston (56:33)

Like because of the occasion that we're targeting, which can be family barbecues, know, afternoon at the pub kind of thing. We didn't want THC to be, to put you to sleep. And so the CBG kind of helps it be a more uplifting feeling. And for, for those who are familiar with weed, that gives it a more of a like sativa effect and, ⁓ uplifting rather than, ⁓ yeah, making you feel like you need to go to bed.

Renée Adams (57:02)

You want to go not night.

Tom Eddleston (57:04)

Yeah.

Exactly.

Renée Adams (57:08)

⁓ that's so cool. I love that.

Mara DeMauro (57:13)

That's awesome. Yeah, I'm excited to hear Ney's once you get it and try it out. Yeah.

Renée Adams (57:20)

Yeah, I'll have to

set a review for our listeners, let y'all know how it goes. Because with some of these other ones that I've been trying, holy shit, I'm like, ooh, that's too much.

Mara DeMauro (57:25)

Yeah. Yeah.

Tom Eddleston (57:27)

Yes.

Yeah.

Mara DeMauro (57:33)

Yeah

Tom Eddleston (57:35)

Yeah, that's, I think that that's honestly like, ⁓ most people's weed experience. There's a lot of people that are really apprehensive to try, ⁓ these beverages because they think back to like a college Brownie experience or, ⁓ try, you know, like trying an edible for the first time and the amount of people we encounter who are like, ⁓ no, THC is not for me. ⁓

Renée Adams (57:37)

⁓ man...

Mara DeMauro (57:38)

Yeah.

Hahaha

Tom Eddleston (58:05)

And I get it, right? Like they came to Colorado, they went to a dispensary, ⁓ they had no idea what they were ordering. they, like, you know, instead of eating the piece of chocolate, they ate a bar of it. then, like, yeah, next thing they're like time traveling. yeah. ⁓

Mara DeMauro (58:28)

Game over.

Renée Adams (58:30)

Yeah, that's like the

newest episode or one of these episodes that I watched recently, the studio with, oh my gosh, what's the actor? I love him. He was in, he's been in all these, he's a comedian. Have you heard of Studio?

Tom Eddleston (58:48)

No.

Renée Adams (58:50)

It's like all these studio execs and stuff, not Jonah Hill. Anyways, they have like an old Hollywood party spread and like Zoe Kravitz is there and she ends up like taking way too many mushrooms because they did the calculations wrong of like the chocolates or whatever and she just got a little bit too up in the universe. So it just kind of reminds me. And like Mara, I could see your face too. You're like, yeah, I could probably think of a time the last time that I...

Mara DeMauro (59:17)

Hmmmm

Tom Eddleston (59:18)

Yeah, yeah

Renée Adams (59:20)

ingested something

like that.

Mara DeMauro (59:22)

Woof.

Tom Eddleston (59:24)

Yeah, we've definitely all been there. ⁓ so that was why like 1.5 milligrams is probably one of the lowest THC dosages on the market. And ⁓ but some of these brands like this industry was a lot of the operators are legacy.

weed folks, like they've come from dispensaries and they're like, hey, we can put weed in a can now. That's really cool. We should do that. And they're telling people that like, Hey, five milligrams is a really good starting point for you. That's going to be fine for mom. And like, increases quickly with weed. And so, ⁓ I get, you know, if you've been

Mara DeMauro (59:50)

Mm-hmm.

Tom Eddleston (1:00:13)

smoking ingesting it every day for the last decade, maybe you think that five milligrams is an appropriate starting point for people. I'm here to tell like whoever needs to hear this, it is not and that is like giving a first-time drinker a glass of vodka. and then and then being like, you feel fine, right? ⁓ So

Renée Adams (1:00:33)

Mmm, that's a really good way to put it.

Yeah.

Tom Eddleston (1:00:39)

Yes,

if you do want someone to like experience this, then start low and like, yeah, drink out 1.5 milligrams that you have three or four of them and build upon that. and then, yeah, the beauty with not being, ⁓ with zero alcohol is we're also able to do that zero calories, zero sugar. So, ⁓ yeah, it's like kind of a guilt free little buzz that, ⁓ yeah.

Renée Adams (1:01:06)

Love that.

Tom Eddleston (1:01:09)

is not going to cost you tomorrow.

Renée Adams (1:01:13)

Seth Rogen, that's his name.

Mara DeMauro (1:01:13)

yeah.

Tom Eddleston (1:01:17)

yeah cool Seth Rogen actually has his own THC beverage called Houseplant. Yeah.

Renée Adams (1:01:22)

He does. Yes, that's

it. That's what I just, that's so funny. That's what I just looked up. I'm like, it's the guy who does houseplants. So that's so funny you say that. ⁓ sick.

Tom Eddleston (1:01:30)

Yeah, Yeah, he's legit.

Mara DeMauro (1:01:34)

Gosh, fun.

Yeah, I love your, your slogan or that y'all have her fabric on a mission to unfuck tomorrow. And I think that's just like, yeah, it's just like, kind of like a little mic drop moment. Like, yep. it.

Renée Adams (1:01:51)

Hahaha ⁓

Tom Eddleston (1:01:56)

Yeah, it says a lot in a little and kind of like encapsulates that whole mission. I don't know, like I think your mission too, right? It's like, do yourself a favor and unfuck your day tomorrow and you'll be better for it.

Renée Adams (1:02:12)

Hahaha.

Mara DeMauro (1:02:16)

Yes.

Renée Adams (1:02:16)

Yeah,

for sure. Well, Tom, thank you again so much for your time. ⁓ Is there anything you want to leave our audience with, whether that's like, you know, one piece of advice or, I mean, we obviously love your motto of unfuck tomorrow. ⁓ Yeah, just anything that you kind of want to leave our audience with.

Tom Eddleston (1:02:39)

I would maybe just like circle back to what we were talking about earlier, which is that idea of choose your heart and that for anyone that is on that sober curious journey, that it is hard. There's no doubt about it. ⁓ because you are, ⁓ you're having to break your habit and habits can become.

very much ingrained and then you have to reckon with this like well what am I gonna do in lieu of this thing and I think if you are

not drinking on a Friday night, then do make sure you do something with your time. Like on Saturday morning, get up and go and do something cool. Challenge yourself in some way and make it worth it. Because if you are going to wake up and just, you know, sleep in and doom scroll, you may as well be hung over. And that like, ⁓

Mara DeMauro (1:03:41)

Mm.

Renée Adams (1:03:42)

You

Tom Eddleston (1:03:46)

that you're not going to see the kind of beauty and have this realization of like, wow, I feel so great unless you get out of bed and go for the morning walk, ⁓ kind of see how vibrant the city park is at 7 a.m. and how many people there are and how infectious that energy is. And so, I don't know, I guess it would just say ⁓ there's so much.

cool shit and so many cool ways to spend your time that is not hungover and scrolling on your phone. And so, do that.

Mara DeMauro (1:04:23)

Thanks, Tom. That's awesome. So much appreciation and really excited for your continued journey. ⁓ Really excited to keep up and kind of like see what y'all are up to and stay in touch and all of that. ⁓ But this is a side, another side tangent. I'm just curious, two things. One, what part of Australia are you from? And two, where in Colorado?

Renée Adams (1:04:26)

Yeah.

Hahaha!

Mara DeMauro (1:04:52)

do you all live because I'm originally from Miami, but I lived in Denver and then I graduated from CU Boulder. So a little familiar with the area. Yeah.

Tom Eddleston (1:05:01)

Ah, no way. Yeah, that's awesome.

I'm originally from Melbourne and yeah, I went to college in Perth in the West Coast and my immediate family are now on the West Coast. And then, yeah, when I was most recently back in Australia for two and a half years, I was in Sydney, so kind of bounced around a bit. But...

Mara DeMauro (1:05:10)

Okay.

Yep.

Bye bye.

Tom Eddleston (1:05:30)

In Colorado, I live in Golden. So, yeah, I'm like 20 minutes from the city and really, really cool here is I have a mountain. South Table is like literally my backyard. ⁓ so that's just been really, really positive as well as that access to the outdoors and being able to kind of clear your head by hitting the trail is awesome.

Mara DeMauro (1:05:35)

Okay.

Amazing. That's awesome. Thanks for sharing.

Renée Adams (1:06:03)

Yeah.

Thank you again, Tom, and to our listeners. ⁓ We will link everything in our show notes where you can follow Tom, the team, and Fabric where you can buy it as well. So thanks again. And we'll definitely do this again and do an update on you and Fabric and everything that's going on in your life. So thanks again. Till next time, guys. Bye.

Tom Eddleston (1:06:04)

course.

That'd be awesome. Thank you. Cheers.

Mara DeMauro (1:06:27)

Thanks so much, Tom.