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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
Latest Episodes
I Spent a Day at Comic-Con 2026 - Here's What a Licensing Pro Actually Sees
No script. No studio. David Born drove from LA to San Diego, spent a full day on the floor of Comic-Con 2026, and brought a microphone along for the ride.130,000 pop culture fans under one roof — and if you work in licensing, this is you...
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Buried in the Paramount-Warner Bros. Antitrust Complaint: Why Licensing Is Hollywood's Best-Kept Secret
Buried in paragraph 98 of a federal antitrust complaint is one of the strongest arguments anyone has made about the true value of the licensing industry - and it wasn't written by a licensing executive, a trade publication, or a keynote speaker...
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Mid-Year Recap: The Biggest Licensing Stories of 2026 (And How My Predictions Held Up)
Six months in, and 2026 has already delivered a mega-merger, a record-breaking animated film, a viral water bottle, a Care Bears acquisition, and a move to LA. David Born goes back through the Born to License archive to score his own prediction...
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America's 250th Birthday Has a Licensing Program — And It's Bigger Than You Think
The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies signed up to carry the m...
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Crayola x CamelBak | The Water Bottle That Broke LinkedIn (And Why Nobody Called It Licensing)
A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once.In this episode, David breaks down how a product that launched quietly in Nove...
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