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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Podcasting since 2025 • 62 episodes
Born to License
Latest Episodes
The Smart Way to Start Licensing - David with It’s No Fluke Podcast
Everyone wants to license with the biggest brands in the world… but that’s exactly where most people go wrong.In this episode of Born to License, David shares a powerful snippet from his conversation on the It’s No Fl...
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4:20
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Licensing Expo Is Coming + I Trained for 6 Months… Then Everything Changed
What does it really take to prepare for the biggest event in the licensing industry?In this episode of Born to License, David shares a behind-the-scenes look at gearing up for Licensing Expo in Las Vegas — and why ...
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Season 3
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Episode 13
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5:47
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What Super Mario Teaches About Licensing
What if the real marketing for a blockbuster film isn’t ads… but products?In this episode of Born to License, David breaks down the Super Mario Galaxy licensing rollout — and why it’s one of the most impressive exa...
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Season 3
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Episode 12
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12:44
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How Licensing Helped The Oodie Build an $850M Brand | Special Episode with Davie Fogarty
How do you build a brand that people don’t just buy… but obsess over?In this episode of Born to License, David sits down with Davie Fogarty, Founder of The Oodie - one of the fastest-growing consumer brands to come out of...
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Season 3
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34:13
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Twix Campaign: The Secret Power of Licensed Characters in Advertising
Why do some ads become unforgettable… while others disappear instantly?In this episode of Born to License, David breaks down one of the most powerful tools in modern advertising: licensed characters.Using th...
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Season 3
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Episode 11
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8:01
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