Signal & Stakes
Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.
Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome.
Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of them are told without the cleanup.
The show is built for people accountable for how technology shapes the way their organizations operate and compete. That includes chief marketing officers, chief revenue officers, chief information officers, vice presidents of marketing, vice presidents of revenue operations, senior directors, and the operators who support them.
Signal & Stakes is produced by GNW Consulting, a marketing technology and revenue operations firm that helps enterprise organizations operationalize the platforms and strategies they have already invested in.
New episodes explore decisions that looked operational until they weren't and the moments that determined what followed.
Signal & Stakes
Powerpoint Fairy Tale? Customer Journey Mapping Exposed
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We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how much is just a well-designed fairy tale? In this episode of Call It RevOps, we expose the gaps between traditional customer journey mapping and what actually happens when sales, marketing, and customer success hit the front lines.
We’ll break down why most journey maps stay stuck in PowerPoint, how misaligned teams and messy data derail the process, and what it really takes to turn those pretty diagrams into actionable revenue strategy. If you're tired of journey maps that look great but deliver nothing, this one’s for you.
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Signal & Stakes is a podcast for people who sit inside the decisions that shape how companies grow, compete, and survive. Each episode surfaces a real decision, the signal that was there, what was at stake, and what happened next. Not advice. Consequence.
Signal & Stakes is hosted by Raja Walia, CEO of GNW Consulting, and Akande Davis, VP of Operations at GNW Consulting.
Signal & Stakes is produced by GNW Consulting, a strategic marketing technology and revenue operations agency helping enterprise organizations make sense of their existing MarTech investments. Through the GNW Orchestration Framework, GNW Consulting helps companies connect board-level priorities to day-to-day execution, identify where AI creates leverage across go-to-market operations, and determine where human judgment should lead. Learn more.
Subscribe to Signal & Stakes on Apple Podcasts, Spotify, and all major podcast platforms. New episodes drop monthly. Follow GNW Consulting on LinkedIn for episode releases, show updates, and content on marketing technology and go-to-market strategy. Watch full episodes on YouTube.