Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Call It RevOps
The True Cost of a Failed MarTech Implementation
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Call It RevOps
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Season 1
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Episode 15
MarTech promises scale, speed, and smarter marketing but when implementation fails, the fallout runs deeper than just a missed go-live date.
In this episode of Call It RevOps, we unpack the real financial, operational, and cultural costs of failed marketing technology rollouts, guided by insights from a third-party research report.
From sunk costs and team churn to lost pipeline and fractured trust between sales and marketing, we explore why so many MarTech initiatives collapse and what organizations can do to prevent it.
If you’re investing in marketing tools but questioning the ROI, this episode will help you rethink your approach before it’s too late.