AI SIX Podcast
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
- Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.
- Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.
- Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to:
- Learn how AI can streamline marketing tasks.
- Find tools that improve efficiency and creativity.
- Understand how to incorporate AI ethically and effectively.
- Stay informed about developments in AI for marketing.
AI SIX Podcast
Ep 108: Rethinking Tax with Sophie Sweeney
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In this episode, I speak to Sophie Sweeney, a chartered tax advisor, chartered accountant, and university lecturer at University of Galway, to discuss how AI is reshaping the world of tax and finance.
Sophie shares her unique perspective from both industry and academia, offering a rare look at the ethical, technical, and human sides of AI adoption in tax.
Sophie breaks down what AI in tax actually means, challenges the myth that AI is a threat to experienced professionals, and highlights how technology is redefining expertise, not replacing it. With real-world examples from France, the Netherlands, Ireland, and beyond, this episode explores how tax systems are evolving, the importance of digital literacy, and the urgent need for fair, inclusive governance.
Topics Covered
- Why tax and accounting professionals aren’t being left behind by AI
- How generative AI is already being used in tax functions across big firms
- The surprising lack of regulation in tax advice, and the implications in an AI age
- Sophie’s personal take on automation vs. augmentation in finance
- Real-world examples of AI in action: from French rent analysis to Dutch web scraping
- The ethical imperative: governance, bias, and fairness in tax systems
- Educating the next generation: how students are preparing for AI-first careers
- Excel’s staying power — and why it’s still essential in the AI era
- The role of research in shaping future tax policy and legislation
🔗 Links & Resources
- Connect with Sophie on LinkedIn
- Learn more about the University of Galway’s free tax clinic
- KPMG 2024 CTO Outlook: AI adoption in tax
- European examples of AI use in tax administrations
- Australian and Spanish AI tax chatbots
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
