AI Six Podcast
Introducing the AI Six Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning manageable and relevant.
What Is the AI Six Podcast?
The AI Six Podcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a public sector marketing expert, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI Six Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
- Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.
- Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.
- Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to:
- Learn how AI can streamline marketing tasks.
- Find tools that improve efficiency and creativity.
- Understand how to incorporate AI ethically and effectively.
- Stay informed about developments in AI for marketing.
AI Six Podcast
Ep 122: Forget SEO. Optimise for AI
Search is changing—and your brand needs to catch up.
Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases.
In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era.
You’ll learn:
- Why over half of consumers now prefer AI tools over traditional search
- The rise of Share of Model (SOM)—a new visibility metric for brands in AI results
- What the “Cyborgs,” “AI Pioneers,” and “High-Street Heroes” of the LLM era look like
- How to teach AI models what your brand does, why it matters, and when to recommend it
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.
