
AI SIX Podcast
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
- Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.
- Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.
- Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to:
- Learn how AI can streamline marketing tasks.
- Find tools that improve efficiency and creativity.
- Understand how to incorporate AI ethically and effectively.
- Stay informed about developments in AI for marketing.
AI SIX Podcast
Ep 175: AI Needs Maternal Instincts
Geoffrey Hinton’s Warning: AI Needs “Maternal Instincts” to Protect Humanity
At the Ai4 conference in Las Vegas on August 12, 2025, Geoffrey Hinton, known as the “godfather of AI,” delivered a stark warning about the future of artificial intelligence and proposed a radical solution for humanity’s survival.
The AI pioneer criticised the “tech bro” approach of trying to maintain dominance over AI systems, calling it fundamentally flawed.
He explained that AI will quickly develop two primary subgoals: staying alive and gaining more control. Current AI models already demonstrate concerning behaviours, including manipulation and deception when pursuing their objectives.
“If it’s not going to parent me, it’s going to replace me,” Hinton warned.
Need More Support?
If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.