Scott's Thoughts - Introduction

How is the digital landscape reshaping the way we shop? 

Explore the future of retail with me, Scott Benedict, on the Digital Front Door podcast as we unravel the seamless blend of online and in-store experiences that define modern consumer engagement. 

Scott's Thoughts promises to equip you with insightful strategies and cutting-edge technologies that are revolutionizing the omnichannel retail journey, transforming the shopping experience into a dynamic, non-linear path. 

Discover how the digital realm has become the essential gateway to consumer interaction and what it means for retailers and brands striving to thrive in this new era.

Join our weekly segment, Scott's Thoughts, where I share my take on the latest trends and breakthroughs in retail technology and strategy. 

I aim to spark your curiosity and provide a fresh perspective on the rapid changes shaping the industry. Whether you're a retailer, a consumer brand, or simply interested in the evolving world of commerce, this episode is your invitation to stay informed and inspired. 

Tune in from your favorite podcast platform or visit our website, and thank you for being part of this transformative journey in the world of retail.

Transcript

Speaker 0: 0:03

Well, hello everyone. I'm Scott Benedict, the host of the Digital Front Door podcast, if you've ever had a chance to listen to our podcast. Youchannel shopper that uses online research before an in-store purchase to place orders for store pickup, for orders that will be delivered from a store to the home locally, or for in-store use of a mobile device to check pricing, the location of a product within a store, to scan ratings and reviews or for looking for similar items at another retailer. In short, the path to making a purchase no longer follows a straight line of either in-store or online shopping, but engages both experiences in increasingly dynamic ways. Shopping, but engages both experiences in increasingly dynamic ways. The digital front door examines key elements of retailing success for retailers and consumer brands alike, rooted in the knowledge that, in the world of modern retailing, a digital shopping experience serves effectively as the front door of the consumer's path to purchase.

Speaker 0: 1:25

Now, given the rapid pace of change in our industry and the fact that new insights, interesting news or breakthroughs in technology take place on a daily or weekly basis, my goal is always to share my perspectives on these late-breaking developments of advancements in omnichannel retail whenever I can, and so, to accomplish this, we decided to add a weekly feature for our listeners entitled Scott's Thoughts. Each week, I share my views on the latest in retail technology, omnichannel strategy and best practices from across the retail industry. I hope my views will provide some food for thought and a perspective on the rapidly changing world of retail. We invite you to listen in. Wherever you get your podcasts or visit our website at dbbnwacom For the Digital Front Door. I'm Scott Benedict and, as always, thanks for listening.