Digital Front Door

Ep. 1 - Connecting Retail’s Sharpest Minds

• Scott Benedict

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The fastest way to clarity in retail isn’t a louder megaphone, it’s a smarter network. Scott sits down with Paul Lewis, managing director of RETHINK Retail, to unpack how a global community of 500+ vetted experts, executives, and solution leaders is changing how the industry learns, collaborates, and executes. What began as a gap spotted at a conference, coverage without connection, has grown into a living system where operators bring real challenges into monthly mixers, stress-test ideas under Chatham House rules, and leave with practical next steps shaped by multiple perspectives.

Paul explains why RETHINK moved beyond a traditional media model toward a two-way platform: the pace of change outstrips any single newsroom, and the most valuable insights come from cross-disciplinary friction, AI meets HR, supply chain meets privacy, store design meets data science. We dive into RETHINK Advisory’s multi-expert approach, where small panels debate tradeoffs under NDA, and retailers get the benefit of agreement when it’s warranted and constructive disagreement when it reveals hidden risks. From short, targeted guidance to full project work and interim/fractional leadership, the model flexes to the actual shape of modern work.

We also go inside the Top Retail Experts program, how candidates are selected for true thought leadership, seasoned judgment, and real reach, and why geographic and functional diversity matter for better decisions. Then we zoom out to the near future: generative AI reshaping SaaS and roles, supply chains growing more complex and regulated, and capital markets pointing toward the next 24 months of innovation. With new partnerships across trade orgs and more local meetups, RETHINK is building a connected map of the industry so leaders can “turn on their high beams” and take the next curve with confidence.

If you lead a retail function, build technology, or drive growth and want sharper peers around your toughest questions, join us, subscribe, share with a colleague, and leave a review with the topic you want us to tackle next.

SPEAKER_01:

Well, hello everyone, and welcome to the digital front door. I'm Scott Benedict, and today I'm excited to welcome someone who is helping build one of the most influential communities in modern retail. Now, throughout my own retailing career, I've been fortunate to cross paths with many outstanding leaders in so very many aspects of retailing, from merchandising to marketing, from store operations to supply chain, and from e-commerce to retail technology. It's really exciting to have this guest with us today. Joining me is Paul Lewis. Paul is the managing director of Rethink Retail, a global community of retail leaders, thinkers, and change makers drawn from every corner of our industry, from brand executives to technologists and from supply chain experts to store designers, and we're excited to have them. Under Paul's leadership, Rethink Retail has grown far beyond its original immediate roots. It now serves as a hub for conversation, for collaboration, and for innovation, and is perhaps best known for its top retail experts program, but also is expanding its impact into new initiatives like the Rethink Advisory, which brings together experienced executives that help shape the future of retail through shared insight and strategic guidance to members throughout the retail community. We're going to talk a little bit today about this community and how it's evolving and where some of the most exciting developments are happening in retail and what's ahead for Rethink Retail in 2025 and beyond. And Paul, welcome, and we're so excited to have us joining, have you join us today.

SPEAKER_00:

Oh, thanks, Scott, and thanks for that introduction. Yeah, there's just so much exciting things happening at at Rethink Retail and the different communities. And I would say the retail and maybe these days, every industry is, you know, in a state of innovation and change. And the more that we can share our knowledge with each other on this journey, the the better we all, the stronger we all are.

SPEAKER_01:

So, Paul, let's start with the origin story. What inspired the creation of Resync Retail as a community, and how did you envision it evolving from the early days kind of to where it is today?

SPEAKER_00:

Yeah. You know, like a lot of uh great ideas, it it started over uh drinks between uh Julia and my co-founder and myself when we were at a conference in Miami, and um we talked about that there was coverage um of the retail space, but what we really saw was a gap between connecting the top experts in the field because there's so many specialized areas, you know, within retail. And um, you know, how do we how could we facilitate that? And um, you know, from that idea germinated the the company. Um, you know, I think it's helpful to say that we define retail very, very broadly. Um so for us, retail is anyone who sells things, you know, products to a consumer. So that includes uh luxury, uh apparel, grocery, restaurants, uh convenience, big box, direct-to-consumer, uh CPG, you know, that that very, very broad, uh, all-encompassing area. And is when you have an area that broad, the key is that you need experts that can talk into each of those different uh verticals or subverticals. And we've been very fortunate we've built a community of top retail experts. I believe the the smartest minds in in the world on on retail. We have over uh 500 of them. It's an annual selection uh process that goes through a committee and a lot of other elements to build that. But what that means for retailers and and what it means for the mission of Rethink Retail is to help retailers to solve their most difficult challenges as well as capitalize on their biggest opportunities. And we do that not only through our analysts, our researchers, our media coverage, as there are other companies that do, but I think our differentiator is really our community of top retail experts that are able to talk about everything, whether that be uh an industry as or a subvertical as we talked about, but also a role. You know, we have uh people that are experts in um supply chain, experts in IT or uh security and risk, uh experts in new marketing strategies, experts in AI. So we were able to bring all these very specialized experts. And then we have uh a global group of these. So wherever you are, whatever country you're in, we have people with experience, you know, boots on the ground, as they say, in those countries to really understand the cultural elements, uh certain technology hurdles and other elements. So we're really able to provide, I think, the very best advice for retailers to help them thrive.

SPEAKER_01:

That makes a lot of sense. And it feels like you kind of evolved from being maybe initially just a media brand to really what sounds like a very multidisciplinary of a really dynamic multidisciplinary uh community, what makes that distinction important and how do you see see it shaping the mission of Rethink Retail perhaps over time?

SPEAKER_00:

Well, I think the fact that we have all these active experts, I just believe that being an expert today, you know, if you think of any one media brand and we say this one media brand and there, however many analysts, researchers, journalists they have, whether that's five or 50, um, is still small. It's still a drop in the ocean. There's so much going on, and the pace of change is so fast now that that you know what was going on, you know, 90 days ago, look at the involvement in in AI, is completely uh different potentially, even just 90 days later. And so um that old world approach of media that we are going to know everything and be able to tell you exactly what the answers are, I think is outdated. You have to have a more crowdsourced, more open uh approach. And that's exactly the way that we've gone about it. And so, and we also think that media companies, by their nature, are one-way communication. Like they've got the bullhorn and they're telling you what to think. But I think the best ideas and the best strategies come from two-way conversations. And one of the things that we do is we invite retailers to mixers every single month that are absolutely free and allows them to meet with these top retail experts from all over the world as well as other retailers and have, you know, Chatham House rules, discussions about where things are going and how is supply chain innovating, how is just in time, what is it, are drone deliveries, you know, a reality? All these different kinds of topics and interesting discussions. And I think we're one of the few groups that really facilitate that. And I believe that that is, you know, again, where the world is is going versus just a media. Like I'm gonna read in a I guess in the old days, a print magazine, and it's somehow going to tell me all the relevant things, you know, for my business. This allows each of the participants, especially the retailers, to control the dialogue. Here's what I want to talk about. And so now they're able to select the information that they're going to discuss and actually get their questions answered.

SPEAKER_01:

That makes so much sense. And I know this collection of experts has caused you and the group uh to recently launch Rethink Advisory, which brings together some of the most experienced voices from a lot of different areas in the industry. I'm curious, what was the thinking behind that initiative and what role does that group play in the larger context of the Rethink ecosystem?

SPEAKER_00:

Yeah, you know, I I think um, you know, and starting from a place of of humility but also honor is I just I and our team found ourselves in conversations with retailers, and so often, I don't know if they thought that we're their their priest or their psychologist, but they uh after the barriers come down and we're we're talking about things, they start to tell me all their problems. We're having a problem with this. We we think we need a new e-com architecture, or we've got to figure out how to expand Arab Emirates, or we need an affiliate marketing program, or again, whatever it is. And they will say that, and you know, again, with humility, I'm probably not the best expert on any one area, but I know a lot of really, really smart people. And so we were connecting them, but that became difficult uh for them, and often they wanted multiple experts to weigh in on things. You know, I I found one of the things that we do for our uh our clients, uh, and I'm jumping ahead and then I'll jump back, but is that we often do sessions where we'll bring three or four of the world's top experts together and we'll have a uh, you know, a non-disclosure agreement, we'll have a problem or an opportunity statement, and then they'll hear from that. And whether those experts agree, you know, that probably points to that is the right approach, or they disagree. It's really interesting for the client, for the retailer, to be able to hear those different viewpoints and then select. And then often they want multiple experts to work together, or they want projects, and that becomes harder to execute. So we become that connective tissue to allow them to have access to all these experts and to bring them in and out of projects or advice or other initiatives with their company very easily.

SPEAKER_01:

You know, as you're talking, it strikes me that that's probably pretty different than most retailers' engagements with members of the consulting community where they may hear one perspective and one point of view. It feels like that's one of the differentiing, differentiating aspects of this advisory group is that a retailer would get to hear multiple points of view kind of to your to your point and select from the one that really makes the most sense to them. Is is that the right way to think about that?

SPEAKER_00:

Yeah, absolutely. I I think that you know consulting groups, you know, by their nature, um tend to be, you know, again, I won't name any names, but we we all know a number of uh different management consulting firms. Um, and they they tend to try to bring in both their internal viewpoints, who they have available on the bench, and then their their little methodologies, which may or may not be, again, that's a bit of a cookie-cutter approach, may or may not be the right one for that particular retailer. So I would say one is that we're giving a much broader view of different elements and areas and expertise and allowing a lot of selection. The second thing is that um certain management consulting firms certainly have very high minimum fees in order for them to get involved in a project. And, you know, their goal is to continue that on an ongoing basis as well, which creates um some distance between them and their clients to some extent. And what's interesting about us is that we're able to provide people even as small as just a few hours of time all the way to project work, all the way to, you know, what we're seeing more and more uh requests for are interim and fractional roles. I just lost my head of e-com. Somebody's got to take it over and help us find the new head of e-comm. Can someone run this for 60 days, 90 days, 100 days? Um, you know, perfect for fractional roles. Uh, another area is um, I'm sorry, that interim roles. Another area is fractional roles, um, where they're like, look, we kind of need this level of supply chain brand positioning, expertise from time to time. Maybe it's one day a week, maybe it's one day a month, but it's not, it's not a full-time role. And we can facilitate that where we you can have experts who are working intimately with your team and producing the results, but at the right volume. I mean, I think that work, and not to get off on a too broad of another subject, but work was designed for people going, driving into the factory or whatever have it, and it was 40 hours a week, and and we sort of made one size fits all. The reality in business is that different skill sets you may or may not need for that amount of time and maybe not want that level of responsibility that you have all these employees. And so having that ability to have fractional interim or project resources, I think is essential for success today.

SPEAKER_01:

That makes a lot of sense. And if I zoom out from the advisory part of the business and look across the rethink community in total, it it occurs to me that there's a tremendous amount of diversity in the group from marketing to merchandising, tech operations, just to name a few. What's the value that's created from all of these different disciplines kind of coming together in a community under the heading of Retync Retail?

SPEAKER_00:

Well, I I think there's so much. One, and the information that we're able to obtain and and share is incredibly valuable. But you know, I would also say that uh the challenge for many businesses is that you can't make your best decisions in silos. You can't just sit only in the marketing stack and then uh you know not include sales or not include uh human resources or other things. You have to look at things from from many perspectives. You know, you could say that AI is a IT uh issue, but uh AI is also a human resource issue. If you become more efficient and that changes people's jobs or potentially eliminates jobs, that impacts HR. AI is also uh a security issue. It's also a privacy issue. You know, these are complex things. Supply chains are so much more complex than they've ever been, you know, involving so many different suppliers and countries and tariffs and other challenges. And so you need to have you would benefit from having broader views. And that's one of the things that we're able to bring is experts, uh cross-disciplinary experts across many different areas to tackle complex and challenging problems and capitalize on opportunities.

SPEAKER_01:

No, and I think that makes a lot of sense. One of the things that I've found kind of interesting about Rethink as a community is that it's not just uh it's not just uh events like this where two people are talking uh across video, but you do a tremendous amount of both executive briefings and in-person events, particularly tied to major industry events, whether it's shop talk or grocery shop or things like that. And I uh seeing the team and you in particular really kind of leaning in on that live connection, that that face-to-face interaction, why do you feel like those in-person events are so essential to the community's growth and to kind of to addressing the mission of what you and Julia originally envisioned for Rethink Retail?

SPEAKER_00:

Well, I'm glad you asked because I'm just a huge believer in in people. And what I think is happening is, and this is being accelerated by AI, but the amount of information that floating out there is you know voluminous. Like there is just so much, it's it's hard to digest. And I think that a lot of value is derived from having conversations, whether those be with your peers at other retailers, but also with experts, and again, having that ability to sort of tune and tie things together. And, you know, to go into like the events that we do. So we run a community uh called Global Retail Leaders, um, which is uh made up of uh director level or hire at uh at a retailer, uh people that uh want to get together, and we tell them, you know, look, this is probably the most important time that I've ever seen for you to build your personal brand and your network and to give back to the industry and share your wisdom. Um the industry benefits from you doing that, and and you benefit from those connections uh and uh those experiences. And so we try to facilitate that. We do um a variety of things. So one thing is we have a zero-cost speakers bureau. So we work with uh you know wonderful conferences, some of which you mentioned, there's many more that we work with that want speakers on stage. This is a great chance for uh retail executives to get out there and to speak on stage. Um we have our own events, as you've mentioned, um, where we have speaking opportunities. Um and then we also include them in podcasts. Um, we include them in reports. Uh one of the things I I told uh a busy uh C-suite executive that I was talking to saying, hey, this is a good time to build your personal brand. We'd love to have you, you know, speak at at one of the uh industry events. Um and he said, Oh, I don't really have the time to travel for that. And I said, Well, good. We could do a podcast that's virtual, it's like an hour. He goes, Oh, my comms team, I don't think they'll approve it. I couldn't do that. And I said, Well, it can be as simple as we have your headshot and bio on file. You could be walking through the airport and we could say, we'd like to get a quote on your thoughts of what is the top challenge for supply chain in 2025. And um you could text that back. We'll know your comms people. We'll say, here's the quote we're going to include with the bio and headshot in the report. Is this approved or do you want to alter it anyway? And we'll handle everything. So it literally can be a two-minute text exchange. It can be that easy to get to start building your personal brand. And so we create ways to do that. And one of the ways that we we support that is also our events, as you mentioned. We typically have dinners and happy hours and other private uh exclusive events for retail executives at the industry conferences, um, as well as uh sometimes major metros and other places throughout the year. And we'd love to include additional retail executives in that and give them the opportunity to meet others uh in the field.

SPEAKER_01:

That that sounds so neat and also so very necessary uh to your point that not only does it pull out the knowledge and wisdom of some of those members of that community, but the sharing of that, those insights is not only good for the community and for the industry overall, but certainly for that that individual as well. You know, we talked a little bit about the the grow global retail leaders, we talked about retail advisory, rethink advisory. I'm curious about Rethink's top retail experts program. It appears to me it's become one of the most respected recognitions in the industry. How has that program evolved? Because I believe it's been around for a few years, and what does it reveal about the qualities that define kind of effective and forward-thinking leadership in retailing today?

SPEAKER_00:

Yeah, uh it really has. I mean, it's been around for I think six years now, or this might be the sixth or seventh year. Um, and uh each year I think the program has uh gotten better. Um what I would say is that I I would start with a selection process. So it's an application, it's an open application. There are no fees. This isn't, we're not trying, we're trying to find the very best minds in the world. We're not trying to find the very best wallets in the world. So um there are no fees to become uh a member, but there is an application process. And the application process, uh, you know, well, I I don't want to say everything about the secret sauce. What I can say on a basic level is it goes through, we're looking for, you know, that the team that heads that up for me says, uh, Paul, look, we're really looking for two things. One, we're looking that they actually are contributing true thought leadership. There, you know, there's a lot of people, you know, on social platforms that like say, oh, that sounds really interesting, but they're not actually putting forward thoughts themselves. They're not writing articles or books or videos or things. They're just kind of commenting on things. And we're looking for people that are actually contributing thought leadership. They're speaking on stages, or they've written a book, or they've published a report, or they write, you know, regular compelling articles uh on either their blog or on social media. Uh, so that's the first piece. The second uh piece is that we then look at their experience. We are looking for people who are seasoned. Doesn't mean that they're not younger than myself, uh but we because sometimes you do want young perspectives as well, but we are looking for seasoned people that have a strong but informed point of view. And then the third thing we look at is is reach. So we are looking for best-selling authors, people who are speaking on stage, people who have a certain amount of followers in social channels, because that is uh a pointer to that their work is credible, right? So we're looking across all of that. So there is um a team that does and compiles all that. And then all those compilations create a bit of a bit of a ranking, and I would say ranking is probably too strong. That sounds like it's definitively, but there's probably piles like these people were really strong, these people, you know, A's, B's, C's, etc. That all goes to a committee, um, which changes from year to year. The committee reviews all of that, but then another factor starts to come in. So, you know, if you say, Oh, I'm an e-comm expert and I'm based in North America, it's going to be really hard to get in because we have a lot of e-com experts in the North American marketplace. And uh so you would have to be pretty exceptional to make it. That's not to say probably people get added every year, but they are definitely the creme de la creme. They are the top of the game that are getting added into that space. But we look at areas of need, do we maybe not have an expert in some, you know, I you I often use the example like cross-border taxation specialization or something like that that is much less common, but is also still relevant and potentially interesting to different retailers. So we look at areas where we might not have either a again, it goes back to those three pillars I talked about. Is the vertical well represented? Do we have somebody in luxury? Do we have someone in grocery? Is the the role or the function well represented? Is do you understand supply chain? Do you understand marketing? Do you understand IT or risk or something like that? And then is the geography well represented? And so they are looking at all those parameters and then they come back with a formal recommendation that goes back through yet one more pass, and then we we make those selections. But the goal is to really find, again, the very brightest minds. And then the next phase is to create that community. We we do that, we do the announcement every year in January. It coincides with NRF's uh big show in New York. Um, we do it right before that. And then across the rest of the year, we work at bringing that community together. Again, mixers with retailers so they can ask questions and and and talk with those people at absolutely no charge. By the way, being in the global retail leader community is also uh like the top retail expert community, neither of those communities we charge. We want the right people. It's about the quality of the people, it's not about who can pay for those things. And so um that gives them the opportunity to talk to these experts.

SPEAKER_01:

That is is so neat. And you know, it occurs to me that having the opportunity to interact with all these experts from across so many different disciplines and so many different geographies in retail kind of gives you and the team a bit of a front seat for what's coming down the pike, for what's happening. Are there maybe two or three trends that you think retail leaders really need to be kind of paying close attention to right now to make sure they're on top of where the business is headed?

SPEAKER_00:

Yeah, absolutely. You know, I would be remiss if I didn't mention that, you know, we also have solution providers that that we work with. And, you know, our expectations on solution providers is that they are, you know, not providing salespeople, but they're providing their sharpest thought leaders in a space. So, you know, I'll give you an example uh with Microsoft, um, you know, they're able to bring the head of their uh retail and consumer goods to uh help inform us like what they're seeing, you know, because they're privy to technology developments that are are still you know completely behind the curtain that they have not even announced yet. They know what's coming. And they don't necessarily announce that, but they say you might want to prepare for one example, agenic AI is going to have a huge disruptive uh effect. And so they're giving us and they're sharing that with our members kind of like what's coming next, what's down the road, how do I see, because one of the things my brother has this analogy that I just love, and he calls it overdriving your headlights. And he says, you know, at at night, you're dripping down the load at 60 miles an hour. By the time something shows up in your headlights, you've you've hit that deer, you know, or you've you've hit that that tree or whatever it whatever it is. Uh and you know, I think that as you think about what the pace of innovation is doing to the retail industry, but to all industries, is that we're getting in a car going faster and faster. And I believe that we're driving at night a little bit. And if you are using the same headlights that you've always used, you haven't turned your high beams on, the danger of there being a curve coming up and your car going off a cliff is increased because of the speed at which we're headed down that road. So it's more important than ever to hear from many different thought leaders to connect the dots. It's like uh, you know, LiDAR or multi-point things of like looking, hey, there is a curve coming up and you need to prepare for it. So I think the first thing is both the community of experts, but also the community of solution providers sharing where they see that going. We also include in our community of top retail experts a number of venture capitalists that specialize either uh I shouldn't say venture capitalists, financial services. So that's private equity firms, venture capital, even uh, you know, some banks and and things like that that are very on the edge. And they're able to share with us. I'm always fascinating when they say this is where we're investing because this is where we think, you know, what's the Gretzky thing? I don't skate where the puck is, I skate where it's going to be. We're going, yeah, exactly. Yeah, you know, that's what VCs do, right? They're trying to say where is the puck going to be in in now it used to be five years right now it's probably 24 months from now where's the puck going to be in 24 months and honestly most companies are skating to where the puck is it was three months ago or something you know maybe three months out so being able to turn the headlights on with those BC insights where they're investing where they see the world about to transform is incredibly valuable for our global retail leaders to be able to see that and have access to that information and those insights and and not just the information but again the interactive information the dialogue with those venture capitalists about like why are you looking why are you investing a billion dollars in this what is it that you see that's going to change what does that mean for my existing supply chain or my existing SaaS architecture? What is it Microsoft said the other day that AI is going to have a profound uh impact on on SaaS and and and how that whole business uh runs. And so being able to see where that's going and to start preparing because for many organizations this the extent of change is so large that they're going to need ramp time to get there. And again if you you need to start taking the curve well before you're into the S curve. You've got to start either you know breaking or or figuring out how you're going to make those changes.

SPEAKER_01:

That's so exciting and it it is inherently such an exciting time to be in involved in in retail and and what you you and the team are doing at Rethank is so really compelling and it kind of gives you a front seat to to where things are going on right now. And I'm just kind of curious from the the launch of this new advisory group to the global retail leaders community to the top retail experts continuing content and events and a growing network what's what's next for Rethink Retail? What new initiatives or ideas uh are you especially excited about when we look at the back half of this year and into 2026 and beyond what are you and the team really excited about yeah I think there's a number of things first I'm excited about both those communities I think you can see it um the the top retail experts and global retail leaders um continuing to selectively grow that with the right the right people um I I believe that that will continue to pay greater dividends and even greater value as those organizations grow in the right way.

SPEAKER_00:

In addition to that I would look at our partnerships we partner with a lot of industry trade organizations to make those trade events you know even more successful whether that's to bring speakers the right speakers to those events but also coverage and and promotion uh and uh ancillary events, uh dinners, happy hours, other ways for these executives to meet because I think that's one of the things that can be intimidating if you are an executive and you're going to a remote event and you don't know anyone, you might be the only person from your company going potentially. Wouldn't it be so much nicer to go I've already met many other executives who are going to go to this event in these virtual mixers. I already know Fred and Sue and Jerry and I can't wait to see them in person and have a drink and talk about that and we're going to sit you know next to each other during the keynote and talk about what that meant and things like that. So we're able to organize all of those groups where you've you've got real connections and networks. So I'm excited about working with more trade organizations. Again I mentioned all these different verticals we work in um and we work with a lot of trade organizations today but I I think there's even more and I want to see uh more of the smaller groups you know that might be organizing you know in your case you know maybe there's a conference in Bentonville about you know things with with Walmart and with others um that's interesting right these smaller groups as well so not just the big industry events but smaller industry events and ways for people to get together. You know if I'm in New York City or another major metro uh anywhere in the world could I get together with other experts and retailers you know once a quarter uh and so I'd love to to start broadening that and I'd love to invite more retail executives as well as more experts to get more actively involved and to say where do you want this to go? I mean I really don't b while it is our organization I really want it to be our organization where people feel like they have a stake and that they can give ideas and opinions and and help us chart the course that we need to grow in.

SPEAKER_01:

That's so exciting Paul and I'm so excited to not only be a part of this but to hear kind of your vision for where it's going. And it really occurs to me that this is just such a necessary connecting point for those of us across retail that I'm so excited to be not only a part of what you're doing but to to really see where it goes not only the rest of this year but into the future as well. And so I'm really thankful for you sharing with us a little bit about it today and and to watch where it goes in the years ahead.

SPEAKER_00:

Yeah well thanks Scott and again thank you for being part of our our top retail experts uh community as well as working with us on on advisory and helping us I know you've contributed a number of of great ideas about where the organization can grow where the how the communities can be stronger and better and and that's how we get better is by having you know active members who uh express their their thoughts and ideas and their creativity uh so we we really appreciate you as well you bet.

SPEAKER_01:

Well thank you for joining us and for uh those of us uh that are watching today it's clear that this community is always looking for great and high value uh members of the retail community to join please look at the slide that we've got up on the screen if you want to learn more either about Rethink Retail Broadly or about the different communities or this new advisory group just follow those links on the screen and we'll get you connected if you're uh if you're already a merchant a marketer a technologist or part of one of these uh areas of discipline I'm confident that that Paul and the group want to hear from you and and offer you the opportunity to contribute to the group and so Paul again thank you for your time and for joining us today until next time for the Digital Front Door I'm Scott Benedict thanks for listening to