Results Driven

Episode 034: The 5 Hidden Reasons Sellers REALLY Sell (And How to Spot Them Every Time)

Tiffany and Josh High Episode 34

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Are you really hearing what your sellers are telling you — or just what they want you to hear? In this episode, Tiffany High breaks down the 5 hidden seller motivations that most investors miss — and how uncovering them can radically increase your close rate. This episode teaches you how to turn seller resistance into real connection and consistent conversions.


You’ll Learn How To:

  • Spot emotional triggers behind every “surface” seller answer
  • Use Tiffany’s 3-question framework to uncover deeper seller pain
  • Recognize the 5Ds: death, divorce, disease, debt, and distress
  • Become a “problem solver” instead of just another offer maker

What You’ll Learn in This Episode:

  • (02:53) Why surface motivation costs you money
  • (04:14) Learn the 3-question strategy for uncovering pain
  • (04:25) The 5 D’s of motivation: Death, Divorce, Disease, Debt
  • (05:24) Number 1 Death: Uncovering family tension after death
  • (07:50) Number 2: Divorce as hidden motivation and how to reveal it
  • (08:55) Number 3: Disease, the heavy weight of caregiving behind a property sale
  • (10:35) Number 4: Debt,  how tax liens trigger quiet desperation
  • (12:11) Distress from job loss, vacancy, and burnout
  • (13:52) The exact open-ended questions that unlock honesty
  • (14:30) The 3-question framework: problem, picture-perfect, impact.
  • (18:00) Tiffany challenges you to record 5 seller calls and send your breakthroughs.

Who This Episode is For:

  • Real estate investors 
  • Acquisition reps
  • Wholesalers
  • Real estate teams 
  • Anyone who wants to close more deals by asking better questions

 Why You Should Listen:

Mastering the skill of identifying true motivation isn't optional — it's essential. You'll walk away with scripts, talk tracks, and mindset shifts that increase conversion and build seller trust.

Follow Tiffany and Josh here:

Get Tiffany’s free resource:

26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business: www.rdebook.com