Results Driven

Episode 102: The 4 Sales Fundamentals That Close Every Closable Deal (Part 2) with Steve Trang

Tiffany and Josh High Episode 102

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Most businesses don’t fail because of a lack of opportunity. They fail because they overcomplicate everything, chase shiny objects, and never master the basics.

In Part 2 of this conversation, Josh and Tiffany High break down what allowed them to scale without burning out. Listen as they discuss core values, disciplined KPIs, a teachable sales process, and a culture built around accountability rather than pressure.

You’ll Learn How To:

  • Master a few core sales fundamentals instead of chasing tactics
  • Build a KPI system that creates accountability
  • Hire and retain the right people through values-driven leadership
  • Create a sales culture focused on teamwork

What You’ll Learn in This Episode:

  • (01:51) How to define and revisit core values as you grow
  • (02:53) Talent doesn’t matter if values don’t align
  • (03:09) Using social media intentionally to attract team members and lenders
  • (03:37) Building a referral-based hiring system with clear expectations
  • (04:20) What their team structure looks like today
  • (05:06) The mistake of expanding into too many markets too fast
  • (07:05) The truth about follow-up
  • (08:01) Creating team-based bonuses
  • (09:07) Why they pay $20,000 bonuses to reduce turnover
  • (10:05) What separates them from competitors
  • (10:36) The four sales fundamentals they train on every week
  • (12:26) How the family changed their definition of success
  • (14:12) Building a business that positively impacts everyone involved
  • (14:59) Josh and Tiffany's biggest struggle
  • (17:24) The need for a buyer's agent and a listing agent
  • (19:38) Why most salespeople eventually leave
  • (22:14) Hiring with no experience and developing people from scratch
  • (25:38) Action versus patience
  • (26:47) “Trust the process” and why proof beats motivation
  • (27:53) Leadership as the real bottleneck to scale
  • (29:40) Holding people accountable the right way
  • (31:18) Winning is a habit
  • (33:29) Connect with Josh and Tiffany

Who This Episode Is For:

  • Business owners who are struggling to scale without burning out
  • Sales leaders who are trying to improve performance without toxic pressure
  • Investors who are tired of complexity and looking for clarity
  • Entrepreneurs who want results and a healthy culture

Why You Should Listen:

If your business feels busy but not profitable, or if growth has started to feel heavy instead of exciting, this episode will help you reset. 

Connect with Steve Trang:

Follow Tiffany and Josh here:

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