Results Driven

Episode 159: The One Habit That Separates Great Sales Teams From Average Ones

Tiffany and Josh High Episode 159

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0:00 | 11:25

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Is your sales team losing high-ticket deals because they fumble basic fundamentals under pressure? Most real estate investors only run sales training when there is a blatant problem. In this solo episode, Josh High reveals why his team trains every single day and how that one decision completely transformed their conversion rates. Drawing on his experience playing championship collegiate football, Josh breaks down how to build unconscious muscle memory in your sales team so they react flawlessly to any objection without having to think. You will discover the exact four-day training schedule his team uses, the critical difference between selling low-ticket and high-ticket items, and the four non-negotiable fundamentals every acquisition manager must master to close every closable deal. Listen and enjoy the show!

You’ll Learn How To:

  • Implement a daily sales training routine that creates consistency and prevents lost deals
  • Build unconscious muscle memory in your sales team so they can react under pressure
  • Differentiate between low-ticket and high-ticket sales strategies based on a massive 35,000-call study
  • Master the art of objection blocking before you ever even make an offer
  • Execute the exact four-day weekly training schedule Josh uses with his acquisitions team

What You’ll Learn in This Episode:

  • (1:30) Why training your sales team only when there is a problem guarantees lost revenue
  • (1:58) The Michael Jordan principle and why the greatest performers focus exclusively on fundamentals
  • (3:19) Why YouTube University and rotating gurus is the worst way to train your sales staff
  • (5:31) The exhaustion test and how to ensure your team relies on training instead of thinking
  • (6:41) Fundamental 1: Setting proper expectations to lower the seller's defenses immediately
  • (7:08) Fundamental 2: How to dive deep into a seller's true motivation to accurately solve their problem
  • (7:22) Fundamental 3: The four most common objections and how to block them in advance
  • (8:06) The critical difference between high-ticket and low-ticket sales processes
  • (9:02) Fundamental 4: Equipping your team to handle any remaining objections flawlessly
  • (9:19) Josh's exact Tuesday through Friday weekly sales training schedule

Who This Episode is For:

  • Real estate business owners looking to standardize and scale their sales training process
  • Acquisition managers who want to increase their conversion rates on high-ticket deals
  • Team leaders struggling with inconsistent results and high turnover on their sales floor

Why You Should Listen: 

It is human nature for salespeople to slowly drift away from proven processes, develop bad habits, and ultimately cost your company hundreds of thousands of dollars in lost deals. By listening to this episode, you will learn how to build a daily training culture that reinforces the four core fundamentals of high-ticket sales, ensuring your team can flawlessly handle objections and close deals even when they are exhausted or under pressure.

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