GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
GTM Confessions
Power of Podcasting for Companies and Personal Brands
It seems like every B2B company has a podcast…but that’s not actually the case. Podcasting is still a blue ocean and only a fraction of podcasts exist compared to blogs. So, how do you know if it makes sense for your company to launch a podcast? What does it entail? How should you think about measuring podcast effectiveness? Should you consider a podcast for your personal brand?
That’s why we’re talking with Rachel Elsts Downey, Founder and CEO at Share Your Genius. She’s been in podcasting for almost a decade and helps major B2B brands launch, produce, and optimize their podcasting strategies. She’s also an experienced content marketer who believes it’s never just a podcast and believes every episode should fuel your content engine to build trust, create impact, and drive measurable growth.
In this episode, Stephanie and Rachel chat about the purpose of podcasting, how to know if a podcast makes sense for your business or personal brand, how to get started and measure effectiveness, and so much more.