GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
Episodes
19 episodes
GTM Advice With Sam Smith
In this GTM Advice episode, Sam Smith, Technical Advisor at Neighbor Serve, answers a fast round of questions and shares her go-to-market advice with you. Check out how Sam answered the following questions:What is the bi...
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5:21
Balancing GTM Needs from a Product Perspective
One of the functional areas that have to balance the needs of the entire go-to-market team the most is product. They are constantly trying to achieve their product vision while dealing with countless requests from sales, customer success, the C...
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Episode 9
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1:02:44
GTM Advice with Lindsay Tjepkema
In this GTM Advice episode, Lindsay Tjepkema, Founder at Human Brands Win, answers a fast round of questions and shares her go-to-market advice with you. Check out how Lindsay answered the following questions:What ...
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3:59
Demand Doesn’t Exist Without a Brand
Every marketer knows the importance of building and investing in a brand, but that’s not usually the case for the rest of the company. Many CEOs, board members, and VCs, often challenge marketing leaders about investing in building a brand espe...
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Episode 8
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51:09
GTM Advice with Connie Glover
In this GTM Advice episode, Connie Glover, GTM Strategist and Master Storyteller at CMarie Marketing Studio, answers a fast round of questions and shares her go-to-market advice with you. Check out how Connie answered the following ...
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8:08
Impossible Expectations of Marketing
How did we get there? Marketing has gone from being responsible for building brand awareness to now being responsible for almost every interaction from when a prospect first hears about your brand until they are a qualified opportunity and pass...
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Episode 7
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59:59
GTM Advice with Jack Wilson
In this GTM Advice episode, Jack Wilson, EVP of North America at amplify5, answers a fast round of questions and shares her go-to-market advice with you. Check out how Jack answered the following questions:What is the bi...
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9:07
Navigating the Evolving Role of the CRO: How to Manage Expectations and Drive Realistic Growth
How do you balance a changing buying process, countless technologies to use, unrealistic expectations, and an extremely crowded market? That’s the challenge facing Chief Revenue Officers (CROs). Not to mention that there seems to be significant...
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Episode 6
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59:44
GTM Advice with Maureen West
In this GTM Advice episode, Maureen West, VP of Marketing at Brillion, answers a fast round of questions and shares her go-to-market advice with you. Check out how Maureen answered the following questions:What is the big...
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4:36
Product Marketing Should Report to the CEO
Product marketing is one of the most misunderstood roles in SaaS. Most companies avoid hiring the role until they’ve achieved millions in ARR. There is an ongoing debate on where product marketing should lie with the most common answers being p...
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Episode 5
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51:28
GTM Advice with Kate VanLue
In this GTM Advice episode, Kate VanLue, VP of Revenue at AudiencePlus, answers a fast round of questions and shares her go-to-market advice with you. Check out how Kate answered the following questions:What is the bigge...
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11:27
Truth About Being a Start-up Sales Leader
Working at a start-up is challenging…no matter the role. It’s kinda like flying in a plane while the plane is still actively being built. Definitely not for the faint of heart. And the pressure is even higher for sales in a start-up because the...
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Episode 4
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46:04
GTM Advice with Wes Bush
In this GTM Advice episode, Wes Bush, Founder and CEO of ProductLed, answers a fast round of questions and shares his go-to-market advice with you. Check out how Wes answered the following questions:What is the biggest g...
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Episode 3
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3:56
Secrets to Product-Led Growth (PLG) Success
Countless new software companies are launching every single day, making the market more commoditized than ever before. It’s more expensive than ever to acquire new customers using a traditional sales-led motion. And customers expect the ease of...
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Episode 3
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49:17
GTM Advice with Jillian Hoefer
In this GTM Advice episode, Jillian Hoefer, Senior Content Marketing Manager of UserEvidence, answers a fast round of questions and shares his go...
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4:28
Setting the Record Straight About Content Marketing
Blog posts. Ebooks. Webinars. Podcasts. And the list goes on and on. There are so many different ways to create content today and distribute it. Oftentimes, we tend to think of content marketing success as hitting the publish button on a new pi...
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Episode 2
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52:58
GTM Advice with Mason Cosby
In this GTM Advice episode, Mason Cosby, CEO of Scrappy ABM, answers a fast round of questions and shares his go-to-market advice with you.
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5:15
Navigating Product Market Fit and Account-based Marketing
Product market fit. Account-based marketing (ABM). Ideal Customer Profile. Target Accounts. These are the most critical and talked about topics for go-to-market leaders. And they’re also most misunderstood and oftentimes poorly executed. <...
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Episode 1
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49:10
