GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
GTM Confessions
Evolving Roles of Product Management and Product Marketing
Whether or not we’d like to admit it, software has become more commoditized in the last five years than ever before. It’s extremely easy for a competitor to quickly steal your market share by offering only a portion of your functionality at a significantly cheaper cost. Plus, every software company seems to be using convoluted messaging that doesn’t clearly articulate what their product actually does. Combine that with the challenges and opportunities that AI brings and it becomes more critical than ever before for your product management and product marketing teams to be top-notch.
That’s why we’re talking with David Galante, Senior Director of Product Management for Channels at ActiveCampaign. He and his team manage AC’s channel products which include SMS, transactional email (Postmark) and new marketing platforms such as WhatsApp. The team is focused on the delivery of new products and features to empower ActiveCampaign customers to grow their digital presence. He has more than 20 years of product management and software development experience from past roles at Motorola, ExactTarget, Salesforce, Oracle, and App Annie/data.ai.
In this episode, Stephanie and David talk about the challenges of product management, misconceptions around product MVPs, the role of product marketing, and so much more.
Note: The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of ActiveCampaign.