AI and Creativity in Marketing: A Theoretical Overview

This podcast explores the intersection of artificial intelligence (AI) and creativity in marketing, based on a discussion of the article "Toward advancing theory on creativity in marketing and artificial intelligence" by Nisreen Ameen and co-authors, published in the journal Psychology and Marketing in 2022, Volume 39, Pages 1802-1825. It examines established theories like Creative Cognition and Intrinsic Motivation to understand creativity's foundations. The podcast addresses AI's increasing role in marketing, covering automation, data analysis, and content generation. The discussion identifies skills marketers need for AI integration and presents future challenges like balancing automation with human ingenuity.