This podcast explains how predictive marketing utilizes artificial intelligence (AI) to forecast customer behavior and market trends. By analyzing historical data with machine learning algorithms and statistical modeling, AI enables marketers t...

The podcast describes how artificial intelligence (AI) is transforming marketing by enabling hyperpersonalization, a process that creates highly tailored experiences for individual users based on real-time data and behaviors, surpassing traditi...

This podcast explains that tokens are fundamental units of text that large language models process, impacting cost and performance when using AI tools. It details how token counts determine API charges for both input and output, emphasizing the...

This podcast explains agentic AI, which are intelligent systems that autonomously pursue goals, highlighting embeddings as a crucial enabling technology. Embeddings translate words and content into numerical vectors, allowing AI to grasp semant...

Jules White's framework for effective prompt design outlines five crucial components for interacting with AI: instructions, which specify the task; information, which provides necessary context; patterns/examples, which off...