AI for Market Research: Survey Design and Analysis

This podcast, "AI Prompts for Market Research Briefing Document," explores how generative AI can significantly enhance market research, specifically focusing on the creation and analysis of surveys. It details principles for designing effective survey questions and how to use AI prompts to generate clear, unbiased, and relevant inquiries. Furthermore, the text examines AI's role in analyzing survey results, including sentiment analysis and the identification of key trends. Ultimately, the document highlights how strategic prompting of AI tools can lead to more efficient, accurate, and insightful market research outcomes.