Integrated Marketing Communications: Your Blueprint for Brand Harmony and Business Growth

This podcast offers a comprehensive introduction to Integrated Marketing Communications (IMC), highlighting its evolution from fragmented approaches to a unified, strategic business process. It defines key marketing concepts like the marketing mix and promotional elements, explaining how they contribute to value creation and customer exchange. The text outlines the IMC planning process from analysis to evaluation, emphasizing the importance of measurable objectives and consistent messaging across all consumer touchpoints. It further explores contemporary trends, including purpose-driven marketing, AI-powered personalization, and the rise of video and influencer strategies, while also addressing challenges in implementation, technology integration, and ethical considerations within the dynamic IMC landscape.