Growth Notes
Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.
Growth Notes is presented by 20/20 Vision For Success Coaching
Growth Notes
Stop Chasing The Scraps From Other People In The Chain | Ep. 407
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The Importance of First Contact in Consumer Direct Marketing
In this episode of Growth Notes, Frazier emphasizes the crucial importance of reaching the customer first in today's competitive market. He challenges traditional methods of relying heavily on real estate agents for leads and advocates for direct consumer marketing strategies. By highlighting the shrinking number of active agents and the increasing trend of joint ventures and companies like Zillow having their own mortgage arms, Frazier underscores the need for loan officers to adapt. He urges them to market themselves similarly to real estate agents to gain direct consumer contact and ultimately control the consumer relationship. The episode closes with a motivational reminder to focus on the consumer, where the real opportunities lie.
Join my DIFRNT Community!
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
