A Little Automotive Sales Training
"A Little Training delivers bite-sized, actionable automotive sales strategies for today's rapidly evolving car market. Each episode arms dealership professionals with proven techniques to boost sales performance and enhance customer relationships. Join us as we interview innovative vendors showcasing game-changing tools that streamline both dealer operations and the customer journey. Plus, our special buyer's guide series demystifies the modern car-buying process, giving you insights from both sides of the desk. Whether you're a seasoned sales pro looking to sharpen your skills or a dealership leader aiming to modernize your approach, we'll help you navigate the intersection of traditional sales expertise and emerging automotive retail technology."
A Little Automotive Sales Training
Essential Tips for Effective Dealer Websites
Essential Tips for Effective Dealer Websites -
Summary - In this episode, Dan Little Jr. and Steve Davern discuss essential tips for improving website performance for car dealerships. They emphasize the importance of simplicity in design, mobile optimization, and the integration of website tools. Personalization is highlighted as a key factor in enhancing user experience, while effective lead management is crucial for conversion success. Steve shares insights on how to create a cohesive website that meets customer needs and drives sales.
Takeaways:
- Simplicity is key for website design.
- Mobile optimization is crucial as 90% of users are mobile.
- Website tools should be cohesive and integrated.
- Personalization enhances user experience and comfort.
- Lead management is essential for converting leads into sales.
- A healthy business development center is vital for success.
- Understanding SRP and VDP is important for navigation.
- Data collection can improve customer service and personalization.
- The partnership between website and marketing companies is crucial.
- Continuous improvement and feedback are necessary for website performance.
Keywords:
website performance, conversion tips, dealer websites, personalization, lead management, user experience, mobile design, website tools, customer service, digital marketing
Follow us to see our next episode. If there is a vendor in the auto industry that you would like to know more about, let us know. If your team could benefit from sales training, contact me. With over 20 years in automotive sales and management, both online and on the showroom floor, I would be happy to help bring your team to the next level.
Daniel Little Jr - President - A Little Training - (708) 969-2799 or alittletraining@gmail.com
Steve Davern - Strategic Account Director - Dealer eProcess - (773)415-8453 or steve.davern@dealereprocess.com
