Belinda Garland brings a unique perspective to the beef industry as both a fourth-generation New Mexico rancher and the first female Executive Director of the New Mexico Livestock Board. Her story begins in the 1870s when her great-grandfather ...

Abby O'Connor, fifth-generation rancher from Stanley, New Mexico, shares her family's century-old ranching legacy and their operation raising Hereford, Angus, and Charlay cattle for seed stock while managing the challenges of New Mexico's uniqu...

Kate Schulz shares her unique perspective as both a ranch-raised dietitian and the nutrition expert for the New Mexico Beef Council, helping bridge the gap between food production and nutritional guidance.• Family connection to agricult...

Cheryl is from Tucumcari, New Mexico and talks about the family ranch as well as her background and love for the industry.

Journey to the grasslands outside Tucumcari, New Mexico where rancher Justin Knight reveals the authentic story behind your beef. Unlike many in agriculture, Justin didn't inherit a family operation—his passion ignited at age 13 while showing h...