We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and ...

A lobby fight over the beef checkoff. A dusty arena humming with beginners and world champs. And a simple reframing that changed everything: team roping isn’t just a rodeo discipline - it’s “cowboy golf.” We sit down with Denny Gentry to chart ...

Early mornings on horseback and late nights in a tractor aren’t a contradiction—they’re the operating system of a ranch that actually works. We sit down with Fort Sumner’s Jimmie Fitzgerald to trace how a Texas upbringing, New Mexico grass, and...

Joel Van Dam, a third-generation dairy farmer from Route 77 Dairy, takes us behind the scenes of modern dairy production and its surprising connection to the beef industry. With 4,200 dairy cows and a newly acquired ranch, Joel bridges two agri...

Agriculture runs deep in Larry Reagan's blood. As President of the New Mexico Farm and Livestock Bureau, he bridges the gap between policy and pasture, advocating for the 22,000 members who make up the state's oldest and largest agricultural or...