The Zac Perna Podcast

Fitness Lead Generation: Everything You Need to Know

• Zac Perna • Season 2 • Episode 4

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0:00 | 21:07

🚨 I built a FREE interactive coaching toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. 🔥 Grab it free here 👇

https://kit.theonlinecoachingblueprint.com/

Struggling with lead generation for your online fitness coaching business? In this episode I break down why most coaches don't actually have a lead problem — they have a niche, content, or CTA problem — and exactly how to fix it.

I'll walk you through the real framework behind my online fitness coaching business (over $300K/month): why your niche is the foundation everything else is built on, how to write call-to-actions that actually convert instead of sounding weak or unbelievable, and how to build "micro lead magnets" that nurture your audience into booked calls.

You'll also get the exact math behind a referral system that can nearly double your monthly client count without spending an extra dollar on ads, plus a simple breakdown of how to structure a Meta ads funnel (top, middle, and bottom of funnel) if you're ready to scale with paid traffic.

I close out with a daily lead-gen checklist you can start using today — and set up what's coming in the next episode, where I go all-in on the DM strategy that turns cold followers into paying clients.

🔗 Free CTA Playbook: https://thesocialblueprint.com/train/playbook

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