The Zac Perna Podcast

5 Business Mistakes I Wish I'd Fixed Sooner

• Zac Perna • Season 2 • Episode 6

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0:00 | 11:16

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Five mistakes nearly cost me this coaching business, and I still watch coaches make every one of them right now.

I walk through discounting instead of raising value, trying to fix everything in the business at once instead of finding the one actual bottleneck, treating one good month as the new normal instead of watching churn like a vital sign, letting clients run out of future, and copying other coaches instead of being yourself on camera.

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