Hope Mississippi
A bimonthly podcast educating Mississippians about the needs of fellow citizens, encouraging residents to work together to change the trajectory of our families and children, and sharing success stories.
Hope Mississippi
Van Jones: From Hoop Dreams To An Ice Cream Ministry
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What if the detour is the assignment?
In this episode of Hope Mississippi, Dawn visits with Van Jones to trace a winding path—from the Mississippi Delta to Southern Miss basketball, through a career-ending injury, and into a calling that stretches from classrooms to church pews, from an ice-cream counter to a lakeside retreat. The throughline is simple but demanding: excellence, service, and unity.
Van opens up about growing up cramped but deeply loved, chasing the wrong heroes until basketball introduced structure, accountability, and mentorship. After collegiate success, a freak ankle injury erased professional dreams and ushered in a season of depression—until a coaching opportunity changed everything. From there, Van poured discipline and care into rebuilding high-school programs and mentoring students who still call him years later. Alongside his wife, Nicole, he launched the After School Academics and Arts Program, blending tutoring, daily devotions, and character education for more than a thousand students and hundreds of staff members.
That same heart for people carried into entrepreneurship as ministry. In Purvis, their ice-cream and sandwich shop exists to build unity through food, fun, and fellowship—a true third space where people feel seen and encouraged. Just down the road, Blue Hollow Lake Retreat offers canoes, trails, and quiet cabins for couples, churches, and nonprofits seeking rest, reflection, and restoration. Van also shares how early public-speaking training, pastoral mentorship, and a memorable first sermon—washing his wife’s feet—shaped his approach to preaching: simple, visual, and actionable.
We close with a charge rooted in Mississippi but meant for anywhere: unity and diversity aren’t just ideals—they’re the new economy. When churches, businesses, and neighbors adopt schools, collaborate across lines, and put service first, hope scales fast.
If this story moved you, subscribe, share it with a friend, and leave a review to help others find the message. Then tell us: what “what if” will you act on this week?
Join us for new episodes on the 1st and 15th of each month as we continue sharing stories of transformation from across Mississippi. Each story reminds us that when we contribute our unique gifts, Mississippi rises together.
Hope Mississippi's Mission: The sobering reality remains: one in four Mississippi children lives in poverty, and one in five experiences food insecurity. These statistics aren't just numbers—they're our collective challenge. Through these conversations, we discover that Mississippi's transformation occurs through individual commitments to mentor, encourage, and be present for others. The small acts of hope accumulate into the broader "miracles" we celebrate.
Welcome And Pine Belt 360 Roots
SPEAKER_02We are so excited about our guests to Danny Van Jones. Welcome, Van.
SPEAKER_01Thank you for having me. It's an honor to be here.
SPEAKER_02Well, I can't wait for you to get to know my sweet friend Van Jones. I call him one of my kids. My husband and I love Van and his wife, Nicole. Van, I first really got to know you with Pine Belt 360. Let's just talk a little bit about that and how God used that.
SPEAKER_01We we go back a little bit further than that. Doc Bean was uh our team's physician at the University of Southern Mississippi. And uh he always made everything all right. When I played basketball, you had a nagging injury, Doc Doc Bean will come over and get you right. And uh you've always been a uh beacon of hope and light. And uh I c I see you as that big sister I never had. I I have four brothers, and uh and you're just just that big sister I never, never had. So we go back to that's how far back we go.
SPEAKER_02Uh but Hey Van, I'm interrupted there when you said big sister. So y'all better know, don't mess with Van Jones, because I have his back. And I do love you and your family dearly.
Vision: Building Bridges And Hope
SPEAKER_01I believe it, I know it, and I really believe that you do have our back as you've had our back before. We truly uh you've been a true friend for for a very, very long time. You asked me about Pineboard 360. It was a I say a mistake, but it wasn't a mistake. Uh Richard Giannini invited me to go with him. It was on a campus of the University of Southern Mississippi, in the same place where where I'll be speaking on the 19th of January, 2026. Uh it's no coincidence. And uh you talked about what if. And uh I'll use some of that on the 19th as well. You talked about what if. Uh what if we uh got together? What if we built bridges? What if we connected across so many different lines, uh racial, socioeconomic, denominational, generational. It just grew and grew and grew. And I spent some time with you and Doc Beam and our board of directors. Uh, we were uh giving away books and uh we were holding seminars. We did a lot of work in the community, we had an office downtown. It was just a great joy just to be the hands and feet of Jesus to meet community needs.
Growing Up In The Delta
SPEAKER_02You know, I look at where Hattiesburg is today and so many positive things. But we started out with the churches and businesses adopting schools, and their school system is flourishing now, and just so many positive things. When we think about Martin Luther King breakfast that you're going to be speaking in at this moment, the reality is we have come a long, long way, but there's always room for improvement. We're all brothers and sisters in Christ, and how to often we let things divide us and not unite us. And so even Hope, Mississippi, the goal is for all Mississippians across Mississippi to come together, to give whatever talent they have in order to lift all of us up. I want to talk a little bit about your upbringing. You already you've already let folks know you're a basketball player, but let's just talk about you grew up in the Mississippi Delta.
SPEAKER_01Yeah, I did. Uh born in 77 to a young mother. By the time I was born in 77, I was the third child. My mom was 19 years old. She had uh two other children, and she was not married when she had my my first brother, Chris, but she met my dad after I think he was maybe six or eight months old. And uh my dad uh raised Chris like his own. But we had uh it's five boys in the house, and uh it was very difficult. We moved into a Jim Walter home in 1982. I was five years old, and it was not big enough. One restroom, uh, six guys, and my mom. It just was not big enough. I think it was about 1,200 square feet, one bathroom, no shower. Uh life was challenging, but we had love, we had the word of God, and we had each other, and we had a work ethic. My dad worked several jobs to make ends meet. I think the most he ever made was probably$400 a week,$500 a week. He didn't make a lot of money. We had each other. Most importantly, I already I already said it, but we had the word of God. My mom put that in us at a really, early age, but uh we got off track. And um, and I I think I I I've been spending the last 20 years getting back on track.
SPEAKER_02I remember you say you were uh your plan was to be um the only drug dealer that never got caught. Is that right?
SPEAKER_01Yeah, that that was a a silly aspiration. Growing up in the community, nobody really had, but the guys who did have the gold teeth, uh the gold chains, the big nice cars, the booming music, wads of cash, seemed as if they were having a great life. The only guys in my community were the drug dealers. They came down from Chicago, Detroit, and other places uh in the Midwest, and it looks as if they were prospering. So that's all I saw. And I'm at the time, I love um rap music at the time, and a lot of the the rappers were former drug dealers, so that's that's what I saw. Uh, but I one I used to play sandline basketball a lot, but I never played organized basketball until I was 14. And uh my aspirations to be the first one of the first drug dealers that didn't get caught were a crazy aspiration. Uh my love for wanting to do that shifted to play basketball. And I've been all over the country, 40-something states, several other countries. Basketball was my ticket to some of the things that I've been able to do from start businesses, create relationships. I already mentioned Doc Beam, how I got to know him and how I got to know you. I was a basketball coach at O'Grove High School. That's why I met your your son. Basketball paved so many roads for me and opened up so many doors.
SPEAKER_02How tall are you?
Basketball As A Way Out
SPEAKER_01Uh 6'8 on a good day, but really by 6'7 and a half. Um I was an undersized center at the University of Southern Mississippi, uh, for I played for James Green uh from 97 through 01. And so when the time came to play professional basketball, I played center, and the game was just changing right beneath my feet in 2001. That's when the bigger guys started to move out and play on the perimeter. And um I had to make some decisions. I never played professional. I left Southern Miss. I had a great last year career at Southern Miss, hardest working man in Mississippi, different defensive player of the year, uh, all conference player. Uh got so many accolades, uh, 1400 point scored at Southern Miss all-time, second all-time rebounder behind Clarence Witherspoon. And uh most people don't know I never played professionally. I went right into coaching. So I was on a mountaintop in March of 2001 and right went right into a valley low in June of the same year. I never got an opportunity. I started coaching in in 2001 in the fall.
SPEAKER_02So where did you start catching?
SPEAKER_01It was a crazy thing. Um, I withdrew from school in March of 2001 after we played in the Conference USA tournament in Louisville, Kentucky, at Denny Crom's O Gym. And I withdrew from school. I got a trainer. I was working on my body, an aquatics trainer. I was big and as strong as I possibly could be. I was working on my game every day. I had an agent, and I was just focusing on my game because I was already graduated. I had graduated the year before. I was in grad school then. Freak accident happens in the gym in the summertime. I step on the back of somebody's foot and almost broke my ankle, and I had weak ankles, ligament damage in my ankle from years of playing. I was in a boot for two months almost, sitting at the house at the peak of my career, at the best shape of my life, and I didn't get to play. So I was sitting at the house drinking alcohol. I was depressed. My girlfriend at the time, who was about to be my wife in the fall, and in September, she was getting up every day going to work, and I was sitting at the house in a cast. I had some crazy thoughts in a boot rather. I had some crazy thoughts of leaving here. I had some crazy thoughts of my life was over. Go figure, I'm only 23 years old. But one day I get up, open up the blinds, and I walk around because my foot was getting better. I walk around the block. Uh my teammates lived in a house around the block. And uh one of the young men said, there's a job at Hattiesburg High School. Uh Yama Jones is uh, he's he asked me, did I want to work with him? Because he lost his assistant, Tony Stallings, who just went to O'Grove. And uh he offered me the position, but I'm going back to to uh play this last year and do what you did, finish early and get your fifth year. So he said, call him. So I did, and the rest is history. I started at Hattiesburg High in 2001 with Yama Jones. We had a great run, so that's how I got my start.
SPEAKER_02Well, one thing I want to point out when we're talking about how well you did in basketball, what I know about you are you are you are one disciplined man, and uh you don't go at anything halfway. And that's one that characteristic I love about you. But you know, anytime we do something, we need to do our very best. And not only did you do that on the basketball court, but you did that when you went on to coaching, didn't you?
From Injury To Coaching Calling
SPEAKER_01Yeah, I I had some lapses in excellence. I I tell my children, excellence is the only way. If you're gonna do it, do you do it with all your might as unto the Lord. So I had a great first year at Southern Miss. I was a nominee for Rookie of the Year my first year. It was a strong conference back then, it was top five conferences in America. In between, I had two struggling years. I was injured with a hamstring uh quadr, I mean a groin injury for a year and a half. And then I had really bad pride, and Coach Green and I didn't see eye to eye, and I was not easy to coach. So my sophomore and junior year didn't really go so well because the injuries and attitude. But my last year, I had two bookie in years. My first year was a great one, and my last year was a meteoric rise. So I got so many awards. That last year, I asked my asked myself, why didn't you focus uh early on your sophomore year? Maybe it was pride, maybe it was the injuries, but my last year was a great one. And then I go into coaching two years as an assistant. We had a great run at Hattiesburg High. Then I go into Laurel, had a great run, went to the playoffs my first year. Then I get a chance to go down to Lumberton Schools. I was the basketball operations director there. I did nine, well, no, seven through twelve boys and girls basketball. I worked in the gym from nine to six every day for two straight years. So that's how I learned how to hone my craft. I got fired from Laurel High School because I would move to the city of Laurel, and I got sent, I thought, to the desert in Lumberton. But it was the best thing that ever happened to me. I love the city of Lumberton. I love the people. I had my assistant, we just buried him last year. Uh he did great things at Base Springs, and I got to go back and do I spoke in the park at uh Lumberton maybe three months ago. So Lumberton is near and dear to me. But I finished up my coaching career at O Grove High School. I had two great years at Lumberton with uh all basketball, and then I went to O Grove and I graduated a class of guys, and that's where I met your son. And O Grove was good to me, Wayne in the gang. Um Coach Breland was instrumental in me being there. They went to bat for me. Uh, they had already given a job to another young man, and I just kind of hung around and I believed, and they gave it to me in that in 2006, and the rest is history. We made great strides. My first year we were 8 and 20. The next year we went 22 and 8. And I had a great group of guys. I still stay in touch with those guys today. I think it's all about their relationships.
SPEAKER_02Oh, it's about relationships, and I know God used you in those days to impact um so many kids. I'm reminded uh my son Will, he's been here for Christmas, and he is teaching now and doing great things, and I can't believe that's actually my son. But I never had to go to the schoolhouse or the underbedding trouble or anything like that. The only time I ever went to meet with the school personnel was when they would not let Will take Coach Van Jones' class because he had already done it once and he had been in all these AP classes, and um, so mama had to go to the school and straighten them out because my baby wanted to be coached by Coach Van Jones. So I know you impacted so many lives, but God has just taken you from one stage to another. And let's talk about what you're doing. Now we'll talk a little bit about your church and how you do also do the uh after um school care. Uh and we're gonna talk about your first summer and you ever preach because that was something else. Um but go ahead and and tell a little bit about all that.
SPEAKER_01Well, I gotta talk about your son. Uh he was great. That makes me feel good that some kids want to be in my class. And what I was trying to do with I had a female fitness class first, and I had the boy second, and I was just trying to instill uh something in those young men and uh had 50 in there, and I was I was just glad that he wanted to be in there. That makes me feel good even to this day. I I've had the privilege this is I counted them yesterday. I've been on 40 types of teams since 1992, from nonprofits to basketball to business to philanthropic, you name it, I've been on those teams, and and now I'm on maybe five or six teams. I I I I've been an entrepreneur uh all my life. I I've always made a little extra money on the side, cutting grass or washing cars or working on ACs that doing because that's what my dad did. But in 2010, we made it official. My wife and I, we started an after-school program. At its peak, we had uh four buildings uh in the Pine Bed area. We had this idea, we wanted to have five locations. So we got to four. We only have one remaining. We rent out one, we sold two. My daughter runs one in Pelo, Mississippi. It's called the After School Academics and Arts Program. And then from there, when I we sold a couple of the properties, we saw opportunities to do other things.
SPEAKER_02Um Okay, I'm gonna stop you right there now, because I visited those ASAPs and and y'all didn't just provide after school care. You you mentored those kids, you helped them tutoring them and helping them in school. So it would you it was after school plus, right?
SPEAKER_01Yeah, it was the after-school academics and arts program. We combined my wife's love for children. Uh, she was the children's and youth director at West Point. That's where she was one of the founding members of that department when we moved to Hartfield Road from 40th Avenue. Her love for children, her love for not wanting to see kids go home alone as Lashkey kids because she was one in Houston uh by way of New Orleans. And my educational background, my coaching background, it was a great cocktail. And we've had over a thousand students, and we still have 30 right now, currently, over 15 years, it was over a thousand students, 300 plus employees. We call them team members. We had 11 vehicles, uh, four buildings. It was, we gave them the word of God. We gave them a snack, we partnered with programs to do snacks. We helped with homework, we did devotions, we did character enrichment. It was a ministry, and it still is a ministry. And it makes me feel good that my 22-year-old daughter just made 22 in December, is continuing it and we don't work in it anymore. She continues to run one of the facilities.
SPEAKER_02You know, it's kind of funny the way God works. Sometimes he lets us be a planner and a nurturer for things like that. And then he disciplines us to let that go so he can use us for other things. And so let's talk about some of the other things because I know that God is continually working in your life.
SPEAKER_01It's kind of hard to let that go. Uh, last summer is our first summer not doing it. We're still redefining who we are because we did that for so long. I worked in nine schools in five districts and four high schools, and not doing that every day. I had to redefine and rediscover who Van is. And Nicole had to rediscover who she was because it's what we did every day for 15 years, 16 summers. At about the 10th year, we saw an opportunity to do something different. So we've delved into the shop ice cream and more in purpose. The mission statement is to build unity in the community through food fund and fellowship. So we have a little spot in Purvis where we sell bluebell ice cream, sandwiches, soups, salads, and it's just a I call it the cutest little place, and we love it. Uh food, the restaurant industry is tough, but we love it. And right next door, we have a little candy shop. It's all about the community. We looked around, we didn't see anything like it in Purpose because I tell you, I don't get paid, Nicole doesn't get paid from it. It is a ministry thing. We have five team members. They work really hard to make sure the customers are well taken care of.
Coaching Highs, Lows, And Growth
SPEAKER_02So if you want a blessing, go to Purvis and check out the ice cream shop. It's full of just positive words and things that encourage you that God is with you and that his plans are perfect. And uh, you are absolutely right. The food is great, but the atmosphere is really phenomenal. And so God continues to use you in that area. Who would have thought? Now, but now God uses you and we we talked about letting go of some of this. Um Stephen and I are bad about taking on more than and and you can lose your joy, and not to mention your sanity by taking on so much. So you've let go of some things, you've embraced that butt business, but you got other things going.
SPEAKER_01I don't work day-to-day in the restaurant. I'm the chief financial officer. I make sure they get paid in inventory. I have somebody who does inventory, so I I don't work directly in it, but I'm overseeing it, and we have a good team, and my daughter's both work in it. My wife, she oversees as well, too. And I don't work in the after school program necessarily anymore. Uh but I get opportunity now. We expanded into a a little piece of heaven on 49 South called um the Blue Hollow Lake Retreat. We looked at it on Zillow, it looked blue, but it's really uh like a steel gray, the building was, and we've uh turned that place, and we have uh six doors out there. We have a main house, we have a lake, we have four modular cottages, and the name of it is Blue Hollow Lake Retreat, and each house is a different. Shade of blue from Carolina to Sapphire to Royal Blue to Turquoise, cobalt it to sky blue. And we even named the road is called the Blue Circle, and the lake is called Lake of Mani, which is peace in Swahili. That ministry is only two and a half years old. It's a short-term rental, it's bluehollow lakeretreat.com, and we've just been blessed. We've had meetings out there. We've hosted couples. Our goal is right now, it's on Airbnb, but our goal is to just host couples' retreats. We've been to so many. I just went to one at Windshap in Georgia. Our goal is to host couples and nonprofits and churches to come out there and just experience the love of God. Every time I go out there, I literally weep and thank God for the opportunity. There's a nature trail, there's a hammock bluff, there's uh boats. I have a couple of canoes and a couple of kayaks. So it is God's place, and it it exists also to build rest, relaxation, and rejuvenation. That's that's the goal of it.
SPEAKER_02Absolutely serene is what comes to my mind. Just complete, calm, uh a reminder of just how creative God is.
SPEAKER_01Yes.
SPEAKER_02Your buildings and all are clean and things, but I tell you that pond and those trees and things, that's just God shining saying, I got this.
SPEAKER_01The sunsets are uh are to die for. The trees are so tall, the sun goes down sooner than other places because of the trees. But I love being on the balcony at the sky uh suite and just experiencing God and going out in the in the boat and just spending time with God. It it is God's place. He is there. With all these businesses, we've had, man, a tough 25 is very tough. But uh every time I go out there and I say, God, this is your business and you take care of it. That's why I had to keep telling myself, if this is yours, God, you'll take care of it.
SPEAKER_02You know, isn't it humbling to know that number one, God meets our every need. And um, all he wants is for us to surrender to that. Oftentimes I'm amazed, God, how in the world did we do all that? He uses a willing spirit, and and that is exactly what you are. Now, I am reminded of hearing your first sermon. Tell me in your mind. Oh, Lord, have mercy, honey. You were at Ebenezer of Missionary Baptist Church. Oh, we're gonna Mr. Carlos Wilson, who is a dear friend of mine. I gotta get him on here too. Pastor Wilson had invited us because he said it was your first sermon. And honey, you rocked it. You just did incredible. I did not know how Nicole was going to respond when you asked her to come up to the front and wash her feet. Tell us a little bit about that.
SPEAKER_01I'm a spontaneous speaker. Um when I craft my talks or my sermons, I believe in taking people on a journey, what whatever type of journey. If we're in a church, I take them on a spiritual journey. If I'm just talking to you, trying to motivate you, I take you on a motivational journey. And on that day, I'm really spontaneous and I I like um pictorial representations and props and et cetera. And my, I think my my title was Serving Like Jesus over in John when he washed the disciples' feet at the Last Supper. I needed somebody's feet to wash, and I didn't, I was uncertain that the guys or people in the room, their they they their feet would be clean or didn't be comfortable to do it. But I knew whose whose feet would would uh would be clean, and if I put her on the spot, I knew she'd come and my wife was there, and I caught her off guard and uh washed her feet. And people are still talking about that. That was a long time ago. I can't remember how long ago that was.
SPEAKER_02It was beautiful. You know, that brings up another point that I want to make. What a blessing spouses are. Doesn't God have a wonderful plan? And when he brings somebody like Nicole into your life, it's nothing like it, is it?
SPEAKER_01The scriptures say when a man finds a wife, he finds a good thing. And I found a great thing. Rewinding back to when I said I was sitting at the house, depressed, thinking about leaving the earth, leaving here, she was getting up every day, faithful, loving on me, encouraging me, and she's seen me at my best, and she seen me at my worst. Her love is unconditional. So I've been blessed. I know you have too. I have been blessed uh to find a woman like my wife, Nicole.
Mentorship And Lasting Relationships
SPEAKER_02When you find the right person, it gives you the confidence to step out and do things that you might not ordinarily do because you know somebody's got your back. Somebody is there praying for you, encouraging you. I just acknowledge God's goodness to both of us in that regard. So you didn't stop there with Ebony's or Missionary Baptist, but I would say, man, for a basketball player, when they got to going with the organ and you started rocking and rolling at the end of the sermon, I'm like, that boy, he's just a natural, natural preacher. And you did.
SPEAKER_01I I've had some some uh good uh teachers. Um I I'd be remiss if I didn't mention uh Pastor Marcus Cathy. I was he baptized me in 03, maybe 03, 04. And um I've seen some of the best of the best from all over the country. I was there for 12 years, and uh he is a powerful leader, and um I watched him every Sunday, and I would even go on the road with him uh when he did speaking engagement. I would drive him on the road. So and I I studied the art of teaching. I I like to take folks on a journey, and folks don't know this either. When I was a boy, we grew up the first 13 years of life. Me, I was a Jehovah's Witness, and and on Tuesday night we did public discourses and they rated you on public speaking about the word exeged in the text. Nobody knew. I've had some formal training on stage. You had to do a talk in five minutes, and they sit you down on the front row and they trade or rate you on how you did on these four or five things. It's amazing how stuff that's happened in your past always comes back and you get to use it in life.
SPEAKER_02Now I'm reminded of one gift that you have when we talk about preaching and speaking, acronyms. You can come up with more acronyms, and that's just a gift, isn't it?
SPEAKER_01Well, it's um I'm not that smart, so I have to keep I I call it simplex. I try to make it as simple as possible where I put the cookies on the bottom shelf. I'm not the greatest speaker. I want to be better, I want to hone my craft. But for me, when I hear people, when I I don't like folks to go too high in the sky. I like to put it where everybody can understand it, inform the mind, stir the emotions, and move people to sustainable action. So I use acronyms. I I use one, my word for this year, 26, is abide. And I took a bide and I unpacked it, uh, John 15. So I love acronyms of crosstics, and I'm kind of addicted to them. I use them often. I actually I use uh I used one yesterday morning in a class that I had. I love that.
SPEAKER_02Okay, so we're uh 30 minutes can fly by real fast. We got three more minutes, and so I want you to challenge those. We've we've just started a new year. We're also reminded Martin Luther King is around the corner. We're reminded as Christians that of the importance of all we're brothers and sisters in Christ. We talked about us being brother and sister, but we all are brothers and sisters. Talk about Mississippi and how the potential that we have when we step out and do what God would have us to do.
Launching After‑School Academics And Arts
SPEAKER_01Again, I'd be remiss if I didn't just quickly mention Grace Temple where I worship and where I work and where I'm a discipleship pastor. I see us every week, Sundays, Tuesdays, Wednesdays, every day of the week. Uh I see us as the epitome of what Revelation talks about, what heaven will look like. We are one of the most diverse bodies of believers in this in the state and in our region. And uh Unity and diversity, we talk about politics and money and economy. Unity and diversity is the new economy. We have to pull together if America is going to be great, if it's going to be strong, if it's going to remain. And we can't be in silos or polarized. We have to roll in the same direction and be one. And Jesus in John 17 said, My father and I are one, and it's imperative that we are one. So we we we can't move any further if we don't get on the same page and become one in our state.
SPEAKER_02Absolutely. And that that's the key to hope in Mississippi, is all of us doing what God has called us to do. Brother, I love you and I thank you so much for being a part of today.
SPEAKER_01Thank you.
SPEAKER_02Well, y'all join us again. I hope you've enjoyed this as much as I've enjoyed visiting with Van. And if you have an opportunity to go to Blue Hollow Lake retreat or to the ice cream shop in Paris, or even to Grace Temple. Um, I think the church runs. So if you're in the area, you want to visit the inner God bless you, and I pray that something that you've heard of and they will inspire you to spread hope of something today. Thank you.