21. Telling It Like Micah: Storycraft & Effective Marketing At the Intersection of Connection, Community, Curiosity, and the Creative Arts

My guest for this episode is Micah Beachy Gilkeson.  Micah is a storyteller, content creator, and marketing strategist passionate about authentic connection. She is the founder of M Creative Society, a boutique social media and content agency, and the voice behind Postcards from Micah, a lifestyle and travel brand that showcases hidden gems locally and globally. Micah’s work highlights a thoughtful blend of creativity and strategy, helping brands and businesses tell their stories with impact. She is also a co-founder of Raleigh Women in Marketing, a growing professional community focused on connection, education, and mentorship. Based in Raleigh, North Carolina… Micah brings her deep love of art, travel, and community into everything she does. 

We begin our chat discussing Micah’s lifelong interest in the creative arts and how her study of fine arts in college and a new job led to an intersection with a newly discovered passion for marketing. She shares how being an actress, a storyteller, and writer has informed and influenced the way that she approaches marketing.

Micah discusses the importance of authenticity and consistency when building connections and fostering healthy communities. 

Our conversation also delves into Micah’s writing career where she explores themes of heartache, trauma, individuality, human flourishing, and resilience. Micah wrote and released 2 books in her early 20’s and her zest and talent for writing is easily recognized.

We dig deeper into the ideas of curiosity and creativity and how those principles have shaped how she shows up as a marketer, creative artist, and in her everyday life.

Micah shares intently on the challenges that we all face, including those who choose the path of becoming an entrepreneur. We speak about those obstacles like fear, self-doubts, and anxiety… and how to cultivate resilience in the midst of personal and professional struggles.

Micah was recently named one of the top 30 influencers in the Raleigh area. Her talents as a marketer, creator, and storyteller are growing by the day and her willingness to grow and explore new opportunities is remarkable. Micah has a knack for building and contributing to communities and showing up in a very wholehearted way.

 Micah’s Programs and Projects:

-         Postcards from Micah: Growing a lifestyle and travel platform focused on local gems, global adventures, and vegan-friendly finds.

-         M Creative Society: Supporting brands with social media management, content creation, influencer marketing, and brand storytelling.

-         Raleigh Women in Marketing: Building a professional community for women in creative industries through networking, education, and mentorship.

 -         Upcoming Courses: Preparing to launch new online courses focused on social media strategy, branding, and microinfluencing- designed to empower individuals and small businesses to grow with confidence and authenticity.

Connecting With Micah:

Instagram: @postcardsfrommicah

Business Instagram: @mcreativesociety

Website: mcreativesociety.com

PerfectWhelm Podcast Links & Resources:

-         Schedule a free discovery call with me to find out more about my coaching services and to see how I might be able to help you attain the outcomes you want and create the change you are seeking.

 -         Email: eric@ericslivoskey.com

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