Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Podcasting since 2024 • 23 episodes
Fandom Unpacked
Latest Episodes
The Results Are In: Recapping the 2026 Live Entertainment Leadership Survey
What makes a show truly “worth it” when wallets feel tight and the pace of change won’t slow down? We sat down on the floor at INTIX to unpack new survey data from leaders across live entertainment and paired it with insights from 100,000+ patr...
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Season 2
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Episode 6
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29:37
The Year in Fandom: How Sports, Culture & Entertainment Leaders Build Fans
If you care about how fandom really grows, this year-end review is your field guide. We pulled threads from dozens of candid conversations across sports, Broadway, music, family entertainment, and venue operations to reveal seven clear themes t...
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Season 2
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Episode 5
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32:05
Fans First, Entertain Always: How The Savannah Bananas Turn Baseball Into Joy
What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. ...
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Season 2
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Episode 4
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35:13
You Had To Be There: Randy Weiner on Making Immersive Experiences Fans Can’t Quit
What happens when a show stops asking you to watch and starts inviting you to be seen? We sit down with impresario Randy Weiner, the creative force behind Sleep No More, Queen of the Night, The Box, and the new Phantom Masquerade, to explore ho...
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Season 2
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Episode 3
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42:15
Making the Point: How Loyalty Programs Strengthen Live Entertainment
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repea...
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Season 2
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Episode 2
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32:01