Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Fandom Unpacked
Latest Episodes
Speaking My Language: A Conversation with Gordon Cox
You know that feeling when you’re watching a live show and realize you’re working harder to understand what's going on than actually enjoying it? That’s the reality for a lot of international audiences when the story is being told in a language...
ICYMI: Drive To Survive Turned Drivers Into Stars And Changed Fandom
The New York Auto Show passing by our office triggers a sharp memory about how global fandom works when the main event is far away. We revisit Jonathan Linden’s thinking on the F1 Exhibition and how Drive to Survive helped turn drivers into peo...
Merch That Sells The Memory Long After Curtain Call
Merchandise can feel like a simple souvenir until you realize it’s doing three jobs at once: capturing the emotional high of a live event, extending the brand into everyday life, and quietly selling the next ticket. We sit down with Michael Reg...
ICYMI: What March Madness Carries Into the Pros
If you've ever wondered what peak fandom actually looks like, this one's your answer. March Madness just wrapped, and watching those final moments — the upsets, the eruptions, the arenas turned into something electric — it felt like the right t...
How New York City Tourism + Conventions Sells The Iconic And The Unexpected
New York City is one of the most famous “brands” on earth, yet selling a trip to NYC still comes down to the same hard question every marketer faces: how do you keep something iconic feeling personal, current, and worth the effort? We sit down ...