Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Fandom Unpacked
Latest Episodes
ICYMI: The Fans Who Bring D23 to Life
With D23 2026 just days away, we revisit our conversation with Michael Vargo, Senior Vice President of D23, Corporate Events, and the Walt Disney Archives. Michael reflects on Mousequerade, D23’s fan costume competition, and what makes it such ...
Community Is the Killer App: Human Connection & Growth at TLCC 2026
A period-instrument orchestra relocates to a working-class public school, teams up with student street dancers, and suddenly Bach becomes a sold-out, standing-ovation collaboration. That real story, “Breaking Bach,” is our jumping-off point for...
Mission Is The Marketing from TLCC 2026
The arts don’t have a marketing problem. They have a mission translation problem, and it’s hiding in plain sight. From the floor of the Tessitura Learning and Community Conference in Washington, D.C., we talk about what happens when financial p...
ICYMI: What Tessitura's Learning & Community Conference Carries Forward
With TLCC 2026 just around the corner, we revisit a conversation with Tessitura President and CEO Andrew Recinos about what makes a professional community meaningful. Andrew reflects on the forums, affinity groups, and relationships that help a...
ICYMI: Why the Best Trips Aren’t About the Destination
Summer travel season is here, but the trips we remember most are often less about where we go than who we experience them with.In this ICYMI episode, Sixthman CEO Jeff Cuellar explains why passionate fans will rearrange their calendars, ...