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6 Key Insights that NPS Does Not Reveal

Feedier Season 1 Episode 2

In this episode, Carlos and François discuss the limitations of Net Promoter Score (NPS) as a customer experience metric. They stress that NPS only represents a portion of customers and shouldn't be the sole basis for decisions. They emphasize converting passive NPS respondents into promoters and explore the link between NPS and financial performance, noting the need for additional data like customer lifetime value and churn rate. The importance of context, survey design, and benchmarking is also addressed.

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