A Case Study In Corporate Fear
"A Case Study in Corporate Fear" deconstructs how fear transforms successful companies into corporate casualties. Each episode forensically examines a different business failure, revealing how fear infiltrates decision-making and sabotages success. From Kodak's digital denial to Blockbuster's streaming stumble, we analyze the patterns of fear that destroy companies and careers. Join host Taras Wayner as we turn fear into your greatest teacher, helping you recognize and overcome the paralysis of professional fear. Whether you're a CEO or a rising professional, this podcast delivers actionable insights to help you lead with courage and learn how others failed so you never do. Visit fear-incorporated.com for additional resources and training opportunities.
Episodes
10 episodes
BOEING – When Fear Took Flight
How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDon...
How Jaguar Finally Outran Fear
While many have called Jaguar's rebrand "the worst marketing decision they'd ever seen" and declared it "brand suicide," it just may be Jaguar's bravest business decision in decades.In this episode of "A Case Study in Corporate Fear," ho...
NEW COKE – When The Fizz Goes Flat
After 99 years of guarding their secret formula, Coca-Cola made the boldest move in consumer goods history. When Pepsi's taste tests revealed that consumers preferred their sweeter formula 57% of the time, Coca-Cola panicked and took the unthin...
ATARI – Game Over
How did Atari go from a $250 startup to controlling 80% of the video game market, only to collapse in one of corporate history's most spectacular failures? In this episode of "A Case Study in Corporate Fear," host Taras Wayner explores the comp...
TOWER RECORDS – It's The End Of The World As We Know It.
Tower Records was more than a store – it was a cultural phenomenon. With $1.1 billion in annual revenue at its peak, 200+ locations across 18 countries, and music experts who could trace the lineage from The Ramones to The Strokes, Tower Record...
YAHOO! And Why We No Longer YAHOO!
In this episode, we examine the rise and fall of internet pioneer Yahoo through the lens of Brad Garlinghouse's explosive internal memo, which would become known as the "Peanut Butter Manifesto." From Yahoo's origins as "Jerry and David's Guide...
Blackberry - The Tyranny of Success
How did BlackBerry – the company that revolutionized mobile communication with always-on email and iconic keyboards – collapse from 50% market share to irrelevance in a decade? In this episode, I examine how fear transformed smart executives in...
SONY Walkman and The Day The Music Died
How did Sony—the company that revolutionized portable music with the Walkman—lose its market dominance to Apple, a computer company with no prior experience in the music industry? In this episode, I examine how fear transformed Sony's innovativ...
BLOCKBUSTER – Brought to you by Fear
This episode of "A Case Study in Fear" examines how Blockbuster became a victim of its own market dominance. Host Taras Wayner investigates how the video rental giant went from revolutionizing home entertainment with 9,000 stores worldwide to f...
KODAK – Brought to you by Fear
"A Case Study in Fear" uncovers how Kodak became a casualty of its own success. Host Taras Wayner explores how the photography giant went from democratizing photography to filing for bankruptcy, all because of one powerful emotion: fear. Discov...
