Erica Breuer thinks it’s time to retire your dusty “I help X so that Y” elevator pitch.

As a writer and brand strategist, she helps experts wrangle the fickle digital angles and the scattered dots of their messages, expertise, and ideas so they actually connect (aka make sense to other humans).

Her insights have been featured in FastCompany, Inc., Mashable, The Muse, Newsweek, and Forbes, which sounds impressive, but honestly, her best advice isn’t hiding behind a paywall. You can find her at @ericabreuerful—on whichever platforms aren’t currently imploding.

Erin Thomas is the internationally-recognized founder of Erin Thomas Communications and co-founder of The Standing Ovation Society. She partners with coaches, entrepreneurs, business leaders, and speakers worldwide to break through the noise and craft messaging that’s anything but ordinary. Bold, unconventional, and always results-driven, Erin’s unique creative approach helps clients not just get seen, but get remembered—and profitable.

With a sharp eye for strategy and a love of storytelling, Erin doesn’t just help folks find the right words—she helps them turn those words into marketing that stands out, sparks demand, and sharpens their edge. Because when it comes to your message, playing it safe is not an option.

Originally from Charleston, SC, and a bestselling children’s book author, Erin now lives in Europe with her husband, daughter, and two cats that think they run the show (they’re probably right).