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Gregory Sampson

Gregory Sampson is a seasoned expert in international trade, digital innovation, and sustainable development, with over 15 years of experience supporting small and medium-sized enterprises (SMEs) to compete and thrive in global markets.


Since 2015, Gregory has served as a Solutions Architect at the International Trade Centre (ITC) under the Trade for Sustainable Development Programme. In this role, he leads the design and deployment of digital solutions that empower SMEs through data—from traceability systems and sustainability self-assessments to platforms that enable compliance with complex regulatory frameworks such as the EU Deforestation Regulation (EUDR).

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