
The Catching Fire Podcast
Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”
Podcasting since 2024 • 37 episodes
The Catching Fire Podcast
Latest Episodes
Inside Waymo’s Growth Playbook
Waymo’s Ori Herschmann joins Bryan Karas to share his journey as a growth marketer behind some of the world’s most well-known brands. Ori unpacks what modern growth marketing really looks like by highlighting the role of creative, AI, personali...
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43:02

SEO that Pays: Driving Revenue, Not Just Traffic
Your website gets traffic but your brand isn’t seeing revenue. SEO expert Eli Schwartz reveals why most SEO strategies fail at making money and shares the product-led approach that transformed companies like Zillow into billion-doll...
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39:34

30-year MarComm veteran reveals why your brand is losing customers
Here’s a fiery discussion with the final boss of marketing that you must face, Scott Robertson. Scott is a Fractional CMO who has over 30 years experience in marketing, and has gone on to start his own PR & marketing agency Robe...
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51:58

The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
Before “PPC” was even a term, Fred Vallaeys was helping Google build it. Now, he is on a mission to help marketers make sense of the monster it’s become.Fred unpacks his journey from those early Google days to founding Optmyzr, revealing...
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53:29

Problem, Product, Profit: How Jessica Turned Constipation into Cash
Jessica Postiglione couldn't find a fiber supplement that actually worked. So she made one.This chat reveals how Bonny grew from personal frustration to thriving brand by tackling an uncomfortable topic with humor and brutal honesty.&nbs...
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49:51
