19 - Blockchain and the Future of Advertising w/ Peter Jonas of Thirdwave Artwork

The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

19 - Blockchain and the Future of Advertising w/ Peter Jonas of Thirdwave

January 15, 2025 • Bryan Karas

Peter Jonas has had a fascinating journey through the tech world. A former executive at Facebook, Uber, and Compass, he went from launching Facebook’s mobile app install product to co-founding his own company, Thirdwave, which gives developers and businesses deep insight into user behavior with blockchain data.

In this episode, you'll discover:

Why Web3 wallet IDs have the potential to revolutionize ad targeting

Parallels between the early days of mobile app installs and the current blockchain market

The power of small teams for avoiding bureaucracy and providing quality service

The importance of simplicity and elegance in branding

Connect with Peter:

https://www.linkedin.com/in/pbjonas/

https://thirdwavelabs.com/

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/