The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

18-Investing in Brand Story w/ Kirk Nielson of Tap In Digital

January 08, 2025 • Bryan Karas

There’s no bigger buzzword than “data-driven.” Tap In Digital co-founder Kirk Nielson actually earns the description – and he’s making one big bet based on data:

The importance of investing in brand marketing.

Kirk is in the business of solving one problem for clients: where to spend their next dollar for maximum impact. In this episode of Catching Fire, which is a precursor to an exciting service launch coming soon from Playbook Media, he shares:

How performance branding accelerates growth through better brand marketing

The limitations of media mix modeling and how to work around them

How non-marketing factors affect your marketing efforts

Why it’s so important to unify product and marketing

Connect with Kirk:

https://www.linkedin.com/in/kirk-nielson-4039023b/

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/