17 - Performance Branding 101 with your host, Bryan Karas Artwork

The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

17 - Performance Branding 101 with your host, Bryan Karas

December 18, 2024 • Bryan Karas

Are click-based attribution models holding your marketing strategy back?

In this special solo episode, Bryan introduces a new Playbook Media service called performance branding: a game-changing approach that shifts marketing dollars from traditional low-funnel spending to educating consumers earlier in the buying cycle. The end result? Higher conversion rates and better customer loyalty.

Discover:

The evolution of marketing, from traditional brand spend to direct response (DR) advertising
The limitations of click-based attribution models, and what you should be doing instead
How performance branding improves storytelling and reach to drive conversions

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/