8 - Designing the Perfect Dog Carrier w/ Joseph Watson of K9 Sport Sack Artwork

The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

8 - Designing the Perfect Dog Carrier w/ Joseph Watson of K9 Sport Sack

October 09, 2024 • Bryan Karas

“It all started when we found a puppy in a dumpster,” begins the About page on the website for K9 Sport Sack. For founder and CEO Joseph Watson, the rest is history. 14 years ago, Joseph and Jen Watson experimented with various carriers for their new puppy before designing their own: a backpack built for comfort and durability. They haven’t stopped looking for new ways to keep the Sport Sack as durable and dog-friendly as possible since.

In this episode, Bryan chats with Joseph about:

How K9 expanded its reach with the power of in-person marketing
Why it’s key to cater to customers instead of viewing them as a profit center
How to create a marketing halo effect with a good referral program
The importance of never giving up as an entrepreneur

Connect with Joseph:

https://www.linkedin.com/in/joseph-watson-45849b17b/

https://www.k9sportsack.com/collections/all-products

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/