7 - Podcasting as a Service w/ Ryan Estes of Kitcaster and Wildcast Artwork

The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

7 - Podcasting as a Service w/ Ryan Estes of Kitcaster and Wildcast

October 02, 2024 • Bryan Karas

0:00 | 40:26

Ryan Estes is committed to turning founders into influencers—and getting them paid. He helps leaders meet their goals with two different ventures in the podcast space: Kitcaster books founders and execs on top podcasts, while Wildcast is a B2B podcast advertising marketplace.

Ryan has a ton of insights to share on marketing, content, and how budding creators can get the ball rolling. We talk through:

Common hurdles with starting your own podcast and how to overcome them
The importance of founder-led marketing initiatives, including guesting on other podcasts
Why authenticity equals engagement—even if it’s only an illusion
Tips for marketers on how to measure the impact of podcast advertising

Connect with Ryan:

https://www.linkedin.com/in/estesryan/

https://x.com/goryanestes

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/